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How to Succeed as a Fitness Entrepreneur



If you have a passion for fitness and a desire to help others, becoming a fitness entrepreneur may be your destiny. A fitness entrepreneur is an individual who creates and manages a business within the fitness industry. This can include creating and operating a gym or fitness studio, developing and selling fitness products, or providing personal training services. Fitness entrepreneurs may also be involved in online fitness coaching, creating workout programs and nutrition plans, and developing and marketing fitness-related technology products.

The fitness industry has seen significant growth in recent years. The health and fitness sector contributes up to $91.22 billion per year to the global gross domestic product. And that’s just gyms and fitness centers. In the United States alone the industry is worth $35 billion.

Even though the recent pandemic forced some gyms and fitness studios to close, it presented a new opportunity. Trends such as online fitness and home workouts became the go-to for many consumers. Those who still wanted to be fit began turning to virtual training as an option. According to a report by Global Market Insights, the global online fitness market is expected to reach $30 billion by 2026, up from $6 billion in 2019.

Despite the growth of the fitness industry, there are also challenges facing the sector. One of the biggest challenges is the increasing competition for consumer attention. Many other industries such as streaming media and gaming are vying for consumers’ leisure time. This means that you’ve got to work a little harder to help your fitness business reach its goals.

With all of these challenges, how can you succeed as a fitness entrepreneur? In this article, we will give you some key things to focus on in order to succeed.


Master Instagram and TikTok

As a fitness entrepreneur, one of your biggest sources of leads will probably be social media. Particularly, Instagram and TikTok. These two platforms are primarily visual mediums. As a fitness entrepreneur, you can use this to your advantage. 

Begin posting your workouts, tips, and recommendations on these sites. Create reels that show how you stay in shape or how you are helping others improve their health. Keep in mind that fitness on Instagram and TikTok is a crowded space. Try to make sure that you are doing something unique to grab people’s attention.

  • Create a compelling profile: Your profile is the first thing people see when they visit your page, so make sure it’s clear, concise, and visually appealing. Use high-quality images and videos to showcase your fitness business and what sets it apart.
  • Post engaging content frequently: Use both platforms to share high-quality images and videos of your fitness business, classes, clients, and workout routines. Share valuable information, such as fitness tips, nutrition advice, and wellness tips. Be consistent with your posting schedule and use relevant hashtags to make your posts more discoverable.
  • Collaborate with influencers: Identify and collaborate with influencers in your niche who have a large following. This can help you reach a wider audience and gain credibility in the fitness community.
  • Host giveaways and contests: Host giveaways and contests on your Instagram and TikTok pages to encourage engagement and attract new followers. Offer prizes such as free classes, merchandise, or fitness products.
  • Use Instagram and TikTok ads: Both platforms offer advertising options that can help you reach a larger and more targeted audience. Use these ads to promote your fitness business and attract new clients.

Fitness is something that can be seen. You can see if someone looks like they are in shape and you can also see them take part in physical activities. Use these two platforms to show the work what you’ve got and begin to attract clients while doing it.


Create an Irresistible Offer

When you offer your product or service and make it more convenient for your customers, it is safe to say that you are not the first company to offer this. Make your business different by offering irresistible offers and “no-brainer” deals. Add a lot of bonuses to every deal in order to sweeten it. Add benefits that your clients will get from you that they would not get from your competitors.

One of the ways to create an irresistible offer is to make it risk-free. Remove the risk involved in clients doing business with you by offering a “bullet-proof “guarantee. Make your guarantee clear & convincing. Tons of companies get concerned about providing a guarantee as they worry that once they start promoting their guarantee program, return rates are going to go through the roof. The truth about this is that although return rates may rise a little, the extra sales you are sure to generate from heavily promoting your guarantee program will well and truly compensate for it. The benefits far outweigh the negatives.


Blog and Post YouTube Videos on Health and Fitness

One of the quickest ways to stand out in the fitness industry is to publish YouTube fitness videos. Publishing videos and writing articles on health and fitness topics will help you be seen as an expert in the field. The tips and suggestions you give through video and written text will attract people who need your help.

By publishing articles and videos online, you will also give potential customers insight into your personality and health philosophy. Everybody is different and customers like to have a better understanding of the person they are entrusting with their fitness goals.

Make it your goal to help people while promoting your business and you will notice an increased interest in you and your business.


Develop a Personal Brand, Workout, Program, or Product

Black And White Shot Of Woman Using Gymnastic Rings In Gym

One of the most effective ways to stand out in the fitness industry is to develop a strong personal brand. Your brand is the image you project to the world and encompasses everything from your appearance to your personality to your training style. A strong personal brand can help you differentiate yourself from other trainers and make a lasting impression on potential clients.

To develop your personal brand, start by thinking about your unique strengths and what sets you apart from other trainers. Maybe you have a background in sports or dance that informs your training style, or perhaps you specialize in a particular type of training, such as high-intensity interval training (HIIT) or yoga. Whatever your niche, make sure to emphasize it in your marketing materials and social media posts.

In addition to your training style, your personal brand should also reflect your personality and values. Consider what type of trainer you want to be and how you want to interact with your clients. Do you want to be a drill sergeant, pushing clients to their limits? Or do you want to be a more nurturing and supportive coach, helping clients build confidence and self-esteem? Whatever your approach, make sure it aligns with your brand and is consistent across all your interactions with clients.

Your workout needs to be unique to stand out. Think Tae-bo or Zumba.

These workouts don’t differ much from similar cardio workouts but they are unique enough to market.

Here are some tips for branding your workout or product:

Make It Quality

This is if you are selling a product. Everyone is leaning towards more organic and quality products. Make sure the ingredients you are using pass the standards of your customers. Keep in mind, however, that it will be more expensive for you to produce. But most of the time, the market will gladly pay more for a quality product.

Make it Social

Along with engaging people on social media, your product should be something that people want to share. Zumba workouts exploded when the people who attended the classes began to invite friends. Making it social means making your workout or program that people can do as a group.

Crossfit has grown to be more than a type of workout. Crossfit is more of a culture (some call it a cult, but I wouldn’t go that far). But it all starts with a person loving something so much that they recruit others.

Make Sure it Works

If you are in the health and nutrition industry, it is important to make your product is something that will enhance or even change someone’s life. It’s not enough to say that your health or fitness product will do something. More importantly, it should what you claim. In 2012, Vita Coco – the company responsible for igniting the coconut water craze–agreed to settle a $10 million class action lawsuit over allegedly misleading nutritional claims.

Vita Coco marketing itself as a way to hydrate “naturally”. Coconut water may be a great way to hydrate, but the company made claims about the electrolyte content of their product along with describing the product as “super-hydrating,” “mega-electrolyte,” and “super-water”. An independent study found that Vita Coco’s product did not have as much electrolyte as it claimed. If you claim your product or workout, you need to stand by those claims. Nothing beats results!


Try Something Different

Fitness workouts and information are like coffee. You can find them pretty much anywhere. So to stand out as a fitness entrepreneur, you’ll need to create something different. Offering a unique training experience can help set you apart from other trainers. This might mean incorporating new and innovative training techniques. Think about doing things like integrating virtual reality workouts or gamification, into your training programs. It might also mean creating a more personalized and customized training experience for each client.

One way to offer a more personalized training experience is to take a holistic approach to fitness. Try focusing, not just on physical training, but also on the nutritional aspects of fitness. You can also emphasize the importance of mindset and how it impacts overall wellness. By taking a more holistic approach, you can help clients achieve their goals more effectively and build a loyal client base.


Build Strong Relationships with Clients

Building strong relationships with your clients is crucial to success as a fitness trainer. Not only does it help you retain clients over the long term, but it can also lead to valuable referrals and recommendations.

To build strong relationships with clients, make sure to listen to their needs and concerns and show genuine interest in their progress. Celebrate their successes with them and be there to support them through setbacks and challenges. Make sure to communicate regularly and be available to answer questions and provide guidance outside of training sessions.


Emphasize Your Credentials and Expertise

As a fitness trainer, your credentials and expertise are key to building trust with potential clients. Make sure to emphasize your qualifications and experience in your marketing materials and on your website. Consider obtaining additional certifications and training to build your expertise in a particular area, such as sports training, rehabilitation, or nutrition.

In addition to emphasizing your credentials, be sure to stay up-to-date on the latest research and trends in the fitness industry. Attend conferences and workshops, read industry publications, and network with other trainers to stay informed and build your expertise.



Working out and staying in shape can become a profitable hobby for anyone. With the right focus, marketing, and persistence, you can take your love for fitness and turn it into a successful business. Use these tips above to help yourself stand out.

Also read:

7 Fitness Entrepreneur Business Ideas


Thomas Martin
Tom is a member of the Editorial Team at StartUp Mindset. He has over 6 years of experience with writing on business, entrepreneurship, and other topics. He mainly focuses on online businesses, digital publishing, marketing and eCommerce startups.

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Tom is a member of the Editorial Team at StartUp Mindset. He has over 6 years of experience with writing on business, entrepreneurship, and other topics. He mainly focuses on online businesses, digital publishing, marketing and eCommerce startups.

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