The Dirty Game of Newsfeed Rankings
While out to dinner last night, I noticed that my friends had developed a “Snapchat tendency.” I watched patiently as each one painstakingly chronicled our outing by [..]
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Comments Off on How to Use Paid Search and Display Advertising Together to Boost Your Marketing ROI
We’ve all heard the saying, “Don’t put all your eggs in one basket”.
It’s true in online advertising, too.
Integrating paid search and display advertising campaigns will deliver more [..]
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Comments Off on Why Startups Should Pursue Government Contracts
No matter what your political stance is, the simple fact is that the government and the business interact on a very basic level. One of the more direct ways in which this happens is when governments use public procurement to [..]
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Comments Off on 6 Keys to Building a Powerful Personal Brand
There is a new type of business today: standalone micro-enterprises that imbue the same characteristics as their larger counterparts. They barrage us with “marketing” to “sell” their products by [..]
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Comments Off on What These 7 Entrepreneurs Learned from Their Dad
Childhood is such an important part of your growth experience. It molds the adult you will become, and can have a lot to do with how successful you are. For some entrepreneurs, they attribute their success, in part, to their [..]
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Uber execs have been doping like flies ever since February of this year. President and Chief Marketing Officer Jeff Jones, Chief Financial Officer , Guatam Gupta and Senior Vice President of Engineering, Amit Singhalall have [..]
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What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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Comments Off on How to Make More Money as a Restaurateur
Keeping up in the restaurant industry is tough. With new restaurants popping up every day, it can seem difficult to keep up. If you own a restaurant, you know all too well the challenges of making more money in your [..]
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Your personal development is one of the key ingredients in becoming a successful entrepreneur. This exceeds developing your skill set. Learning to listen to your own voice, staying true to yourself, and believing in yourself [..]
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Comments Off on 9 Twitter Chats to Use As an Effective Branding and Marketing Strategy
Twitter chats are becoming the go-to for brand marketing using social media. Imagine you are at a networking event except this event is in the comfort of your own home, without the fancy attire and little to no pressure to [..]
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