Twitter chats are becoming the go-to for brand marketing using social media. Imagine you are at a networking event except this event is in the comfort of your own home, without the fancy attire and little to no pressure to hand out a business card.
Twitter chats are online chats (via Twitter) created by brands and moderated by the brand themselves (usually a social media manager or host).
How does it work?
Brands, companies and services choose a topic each week, advertise the week before and run the chat at a set time each week. Each chat has its own designated hashtag so the chat can be easily searched and followed. Each tweet includes the hashtag so that a whole network of participants can track, follow and tweet other participants.
Twitter chats are working to create a conversation about a specific product or service. They are used as a marketing strategy and can increase traffic and create a conversation that answers the question: why? Participants want to know
Twitter chats help generate traffic and can be used to track success metrics. Each chat is carefully planned with a set of questions so that each week can be coherently themed and avoid confusion.
How to make it run smoothly
A Twitter chat can sound overwhelming. With the potential for hundreds of participants each week, the volume of tweets can reach into the thousands. Tweetchat is a quick and efficient way to keep up with each chat, respond and track the conversation. It’s particularly useful for chat hosts and moderators who are responding to a high volume of tweets per minute.
On the participant side, it’s important you make note to your followers that there may be a high tweet volume ahead. This ‘warning’, of sorts, allows for your followers to be aware and lessens the chances of being unfollowed due to high volumes of tweets.
The great part? As a participants, you can come and go as you please. There’s no pressure to stay and participate for the full hour. As the moderator, you’d like participants to stay and network, but because this is in a virtual sense, there’s the flexibility to re-read the chat the next morning and follow up with individuals at a convenient time of your choosing.
Before you begin
Before you dive knee deep into hosting your own Twitter chat, ensure you’ve participated in a few others first. Become a part of someone else’s conversation before you begin your own. Watch how other brands interact with their participants and get a good idea of what it takes to hold a successful Twitter chat. Make note of the chats that are successful and the ones that may not be gaining much attention. And before you first chat goes live, register your chat on Twubs so participants can find your chat and discover what you’re all about.
A few chats worth chatting about
Below is a list of Twitter chats that cover just about every topic. After all, there’s a Twitter chat for everyone!
When: Wednesdays at 4pm EST
This Twitter chat is hosted in Q&A format by Puget Sound American Marketing Association (PSAMA) and Point It Digital Marketing. Eight questions are asked during the Twitter chat surrounding the topic of marketing and SEO. Participants include resident experts, industry practitioners and novices.
When: Mondays at 3pm EST
This is a weekly chat covering content marketing best practices and insights. The chat was founded by content marketing strategist Jenise Fryatt in 2013.
When: Mondays at 10pm EST
Founded by Blog Elevated, this Twitter chat focuses on best practices for blogging, including monetizing your blog, blog promotion, tactics for increasing traffic, and more. Blog Elevated is a great way to network with other bloggers.
Mental Health Awareness:
When: Tuesdays at 8:30pm EST
Joy Day Movement is an up-in-coming movement to bring mental health awareness to the forefront. Each week, the founders choose a topic to focus on. Most topic range from mental health awareness to signs, symptoms and overall self-care strategies.
When: Wednesday at 8pm EST
TRIBE is a platform connecting Women of Color to their TRIBE. The purpose of the chat is to discuss strategies for success in the work world, finding your TRIBE and connecting WOC to a platform of inclusiveness. Each week is themed and aims to bring guest moderators to the table.
Social Media Gurus:
When: Wednesdays at 12pm EST
Buffer is a tool designed to schedule and public social media posts. Their chats are different each week. Some start with an ice breaker such as, “if you could make up a job title, what would it be?” Each week, a new host hosts on a range of topics such as transitioning to marketing roles to increasing Google analytics. Check out Buffer’s services here.
When: Sundays at 10am CT
Story Craft is a chat for writers who write fiction, short stories and flash fiction. Each week, they discuss the challenges that come with writing a piece of fiction. As an added bonus, the hosts create a Flash Fiction Challenge related to that week’s topics.
When: Mondays at 6pm EST
Ambitionista was created by Life Coach Mira Joleigh. This chat is for the ambitious 20 and 30 somethings who are looking to create a sisterhood. Each week, Mira discusses the challenges, triumphs and pitfalls of life – everything from feminism to make-up to the workplace.
Education in the Younger Years:
When: Mondays at 9pm EST
Kinderchat is for the glue covered teacher who strives to be a global leader. Each week, Kinderchat discusses everything messy in the education world. It’s a particularly useful platform for educators to share their ideas with others from around the world.
For a full list of weekly Twitter chats, click here.