How to Generate Earned Media for Your Startup

I’ve heard the adage about all press being good press being twisted around to “no press is good press,” “even bad press is good press,” and my personal favorite, “press is [..] read more
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I’ve heard the adage about all press being good press being twisted around to “no press is good press,” “even bad press is good press,” and my personal favorite, “press is [..] read more
Digital media provides marketers with a single thing they all crave: measurable, immediate feedback. In a world where businesses must work with limited resources and marketers are expected to respond to challenging questions [..] read more
Did you know that global scrapbook website Pinterest can significantly benefit your business? With over a million visitors a day, the third largest social network can be a great way to drive traffic, connect with your target [..] read more
The Dirty Game of Newsfeed Rankings While out to dinner last night, I noticed that my friends had developed a “Snapchat tendency.” I watched patiently as each one painstakingly chronicled our outing by [..] read more
There is a new type of business today: standalone micro-enterprises that imbue the same characteristics as their larger counterparts. They barrage us with “marketing” to “sell” their products by [..] read more
Social media is great tool for businesses today, but it can be short lived when it comes to growing your traffic and customers. You might start off with a great initial reaction from a social media post, but soon your [..] read more
It is undeniable that marketing is essential to any business—including yours. Without marketing, you would have no way of finding new customers, and without customers your business has no purpose. However, if [..] read more
Twitter chats are becoming the go-to for brand marketing using social media. Imagine you are at a networking event except this event is in the comfort of your own home, without the fancy attire and little to no pressure to [..] read more
We had a blast creating our book “The Part-Time Entrepreneur” and it’s been amazing to see how many of you have used the book to help you start or grow your business while still working for [..] read more
Setting up a business is a matter of finding your niche and then branding it to influence your target market. Within the increasing trend of online presence, marketing is never really a static affair. Instead of pouring [..] read more