As a solopreneur, your most valuable resource is your time. After all, you don’t always need the extra people when you can use your very own sweat equity. Being a solopreneur is the cheapest and fastest way to grow your [..]
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The world of marketing is ever-evolving — as society and technology march forward, so too does the way we advertise. This progression is extremely important. Not only does it allow brands to connect with consumers on a [..]
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I’ve heard the adage about all press being good press being twisted around to “no press is good press,” “even bad press is good press,” and my personal favorite, “press is press.” No matter how you slice [..]
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Digital media provides marketers with a single thing they all crave: measurable, immediate feedback. In a world where businesses must work with limited resources and marketers are expected to respond to challenging questions [..]
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Did you know that global scrapbook website Pinterest can significantly benefit your business? With over a million visitors a day, the third largest social network can be a great way to drive traffic, connect with your target [..]
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The Dirty Game of Newsfeed Rankings
While out to dinner last night, I noticed that my friends had developed a “Snapchat tendency.” I watched patiently as each one painstakingly chronicled our outing by posting a [..]
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The vast majority of all business can be distilled down to two categories: Business to Business (B2B) and Business to Consumer (B2C). Simply put, B2B companies sell their products and services to other businesses. On the [..]
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There is a new type of business today: standalone micro-enterprises that imbue the same characteristics as their larger counterparts. They barrage us with “marketing” to “sell” their products by establishing [..]
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