Here’s How Brilliant Marketing Helped the Fidget Spinner Rise in Popularity
7 years ago
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I first heard about fidget spinners about a month ago from my niece, my nephew, and all their friends. We have tried countless times to get our hands on them locally to no avail. The more I shop for them online, the more I [..]
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How to Build Brand Loyalty Even If You Have a More Expensive Product
What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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How to Use Blogging to Drive Your Business
7 years ago
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Social media is great tool for businesses today, but it can be short lived when it comes to growing your traffic and customers. You might start off with a great initial reaction from a social media post, but soon your [..]
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How to Make More Money as a Restaurateur
7 years ago
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Keeping up in the restaurant industry is tough. With new restaurants popping up every day, it can seem difficult to keep up. If you own a restaurant, you know all too well the challenges of making more money in your [..]
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Apparently, Direct Mail Marketing is Not Dead. Just Check Your Mailbox
With all the focus on the latest and greatest technology in marketing, it’s easy to overlook some of the marketing techniques that have stood the test of time for several years now. Before there was targeted display [..]
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Here are the Various Paths a Startup Can Take and Why You Should Understand Them All
The decision to start a business in tech can be a radical, albeit a highly profitable one, especially if the startup can take on the trajectory of a disruptive scale-up. The allure of lucrative returns is a pulling draw to [..]
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Companies That Utilize Creativity Have Been Outperforming Their Peers. Here Are The Reasons Why
It sounds fairly intuitive that creativity and innovation would be important to a company, especially a startup that looks to break into an emerging market. It’s what sets you apart from your competitors, allows you [..]
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Purchase “The Part-Time Entrepreneur” and Get the Classic Book The Art of War for Free
7 years ago
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Last week, out of the blue, we sent everyone who purchased our book “The Part-Time Entrepreneur”, a free e-copy or one of our favorite books The Art of War by Sun Tzu.
Many entrepreneurs and [..]
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7 Guerrilla Marketing Tactics Every Small Business Can Use
Most small businesses have a limited marketing budget, especially with promotional activities. Businesses need to stand out in an increasingly competitive market, and companies continue to boost their marketing budget to be [..]
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How Sustainability Can Aid Startups
7 years ago
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Longevity in the business world is its own Holy Grail. Episodic success means less than sustained and incremental growth patterns across your business’ lifespan. Channeling this sustainable growth and incorporating it [..]
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