7 Guerrilla Marketing Tactics Every Small Business Can Use
Most small businesses have a limited marketing budget, especially with promotional activities. Businesses need to stand out in an increasingly competitive market, and companies continue to boost their marketing budget to be [..]
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How Sustainability Can Aid Startups
8 years ago
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Longevity in the business world is its own Holy Grail. Episodic success means less than sustained and incremental growth patterns across your business’ lifespan. Channeling this sustainable growth and incorporating it [..]
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5 Essential Things to Consider Before Starting Any Online Business
8 years ago
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Everyone wants to run an online business these days, but only a few succeed in the venture. The reason for people failing is not often the lack of passion or even skill – the real culprit is the inability to know [..]
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How to Create Your Unique Selling Proposition
When it comes to running a business there are a million and one things you need to get right. Yet, even when you have all the major pieces in place like your website, accounting, customer service, and content marketing, you [..]
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How to Gain Website Visitors When SEO is Performing Poorly
According to Earnest Agency, 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, they’ll find you. Will your brand be ready to be found when your customers are [..]
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How to Build Trust in Your Company and Your Brand
Trust. It’s word we all know well. While it may be easy to say, it’s just as easy to lose. As someone who is in the workforce, it is essential in building a trusting relationship that can hold steadfast through [..]
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How Your E-Commerce Business Can Thrive On Amazon
For startups with products, moving into the ecommerce world is an important step in fulfilling their entrepreneurial vision. The question of where you should sell your product often lands on some of the bigger ecommerce [..]
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Focus on the Un-Scalable: 3 Lessons of Growth from AirBnB
150 million guests. 65,000 cities. 191 countries. 3 million listings (of which 1,400 are castles!).
When we talk about growth and scale, few companies rival AirBnB. In less than ten years, AirBnB has achieved all of the [..]
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The Value of Data Science Applied to Your Customer Base
Big-Data has become a trending topic over the last few years, and the field of data science is growing exponentially. Still though, professionals in the field remain scarce, and while those few experts are kicking open [..]
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5 Questions to Ask Yourself to Ensure That You Are Customer Centered
A business’s main objective is to serve a customer. I know it’s very obvious, but really—when you boil it down, a business does something. The “something” could be anything. Selling a [..]
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