How “Free” Can Get You Paying Customers
Finding a following for your business can be tough, but it is so rewarding. There are so many new businesses popping up each day, especially online. Sometimes, it seems like you are screaming in a crowded room and no one can [..]
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How to Respond to Negative Criticism About Your Product/Brand
Our media cycle is 24/7 365 days of the year, and shows no sign of slowing down. People can express their joy, disgust, love, and hate within seconds, and broadcast their thoughts to millions around the world. From cable [..]
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11 Things to Do When Your Online Business Slows Down for the Summer
If you’re relatively new at owning an online business, and it begins to slow down during summer, don’t worry. There is plenty you can do to make your business better. Consider summer as breathing time to get [..]
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How to Generate Earned Media for Your Startup
8 years ago
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I’ve heard the adage about all press being good press being twisted around to “no press is good press,” “even bad press is good press,” and my personal favorite, “press is [..]
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How to Catch the Wave of Upcoming Trends in Email Marketing
8 years ago
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It’s 2017, and the time of “Dear Sir or Madam” and other eloquent phrases you can comprehend only from the third reading has passed. Phew – now all the people who have at least some connection to [..]
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How Quantified Media Is Changing The Landscape Of Advertising
8 years ago
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Digital media provides marketers with a single thing they all crave: measurable, immediate feedback. In a world where businesses must work with limited resources and marketers are expected to respond to challenging questions [..]
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The Benefits of OCR Systems for Your Business
8 years ago
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[Sponsored post]
OCR technology was first created in the 1990’s as a means to improve business efficiencies with regard to document collection, handling, and storage. Many companies, especially large conglomerates, [..]
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Five Ways Your Marketing Department Can Boost Sales Revenue
How would you describe your marketing team? Do you have a full crew of marketing professionals determined to bring in new customers? Maybe you have access to a world-class marketing agency. Or perhaps you are just trying to [..]
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Shopify Adds eBay as a Sales Channel for Merchants
8 years ago
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The Ottawa-based e-commerce platform Shopify currently has a number of sales outlets for their merchants including Amazon, Facebook (and Facebook Messenger), Pinterest and Buzzfeed. Now, Shopify has added [..]
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How to Use Paid Search and Display Advertising Together to Boost Your Marketing ROI
8 years ago
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We’ve all heard the saying, “Don’t put all your eggs in one basket”.
It’s true in online advertising, too.
Integrating paid search and display advertising campaigns will deliver more [..]
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