With social media and other new ways of advertising, we are constantly bombarded with meaningless messages every day. Scrolling through social media platforms, most people hardly notice advertisements anymore, as many people [..]
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A study by market research firm, Nielsen, showed that 92% of customers trust recommendations that came from friends and family. Word-of-mouth is a powerful marketing force that is based on trust that you can nurture and have [..]
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Finding a following for your business can be tough, but it is so rewarding. There are so many new businesses popping up each day, especially online. Sometimes, it seems like you are screaming in a crowded room and no one can [..]
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If you’re relatively new at owning an online business, and it begins to slow down during summer, don’t worry. There is plenty you can do to make your business better. Consider summer as breathing time to get [..]
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Comments Off on How to Catch the Wave of Upcoming Trends in Email Marketing
It’s 2017, and the time of “Dear Sir or Madam” and other eloquent phrases you can comprehend only from the third reading has passed. Phew – now all the people who have at least some connection to [..]
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How would you describe your marketing team? Do you have a full crew of marketing professionals determined to bring in new customers? Maybe you have access to a world-class marketing agency. Or perhaps you are just trying to [..]
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Did you know that global scrapbook website Pinterest can significantly benefit your business? With over a million visitors a day, the third largest social network can be a great way to drive traffic, connect with your target [..]
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Comments Off on How to Use Paid Search and Display Advertising Together to Boost Your Marketing ROI
We’ve all heard the saying, “Don’t put all your eggs in one basket”.
It’s true in online advertising, too.
Integrating paid search and display advertising campaigns will deliver more [..]
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Comments Off on Why Startups Should Pursue Government Contracts
No matter what your political stance is, the simple fact is that the government and the business interact on a very basic level. One of the more direct ways in which this happens is when governments use public procurement to [..]
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Aside from social media, email marketing is one of the most cost-effective ways to connect with your customers and build a relationship with them. However, extreme care must be used when doing email marketing. This is [..]
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