How to Create Your Unique Selling Proposition
When it comes to running a business there are a million and one things you need to get right. Yet, even when you have all the major pieces in place like your website, accounting, customer service, and content marketing, you [..]
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How Your E-Commerce Business Can Thrive On Amazon
For startups with products, moving into the ecommerce world is an important step in fulfilling their entrepreneurial vision. The question of where you should sell your product often lands on some of the bigger ecommerce [..]
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How to Get Better Results from Your Crowdfunding Campaign
Getting crowd funding to see your business products and ideas come to fruition is an all-or-nothing outcome. Either your crowdfunding campaign meets the goals you set out and you get to develop your idea, or you go home with [..]
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Focus on the Un-Scalable: 3 Lessons of Growth from AirBnB
150 million guests. 65,000 cities. 191 countries. 3 million listings (of which 1,400 are castles!).
When we talk about growth and scale, few companies rival AirBnB. In less than ten years, AirBnB has achieved all of the [..]
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The Value of Data Science Applied to Your Customer Base
Big-Data has become a trending topic over the last few years, and the field of data science is growing exponentially. Still though, professionals in the field remain scarce, and while those few experts are kicking open [..]
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5 Questions to Ask Yourself to Ensure That You Are Customer Centered
A business’s main objective is to serve a customer. I know it’s very obvious, but really—when you boil it down, a business does something. The “something” could be anything. Selling a [..]
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Here Are the Key Performance Indicators You Should Know to Drive Growth
Surely you can’t set your Key Performance Indicators (KPIs) up until your business is established and you know what success looks like, right? Wrong! You should know how you’re going to measure performance [..]
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14 Things Smart Entrepreneurs Do With Their Money
It is no secret that successful entrepreneurs possess a unique way of thinking than the average person. Their qualities help them to build even more wealth. Smart entrepreneurs manage their money in an efficient way. They [..]
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How Startups Can Boost Sales and Search Rank Using SEO P.R.
Launching press releases with news, updates, and developments about your startup can build marketplace awareness, ramp up incoming inquiries, and generate potential sales.
Implementing a smart search engine optimization plan [..]
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5 Things That Should Always Be Included in Your Site’s “About Us” Page
When starting a business, you will never underestimate the importance of your presence. Whether that is your physical presence in a brick-and-mortar store front, on social media or on your website—your presence is key [..]
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