Here’s How Brilliant Marketing Helped the Fidget Spinner Rise in Popularity
8 years ago
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I first heard about fidget spinners about a month ago from my niece, my nephew, and all their friends. We have tried countless times to get our hands on them locally to no avail. The more I shop for them online, the more I [..]
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How to Craft a More Effective Business Plan
Not all business plans are equal. Some business plans are useless, while some are effective. This article will direct you to the different ingredients that your business plan should have.
Simplicity
An effective [..]
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How to Build Brand Loyalty Even If You Have a More Expensive Product
What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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How to Make More Money as a Restaurateur
8 years ago
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Keeping up in the restaurant industry is tough. With new restaurants popping up every day, it can seem difficult to keep up. If you own a restaurant, you know all too well the challenges of making more money in your [..]
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How to Create Your Unique Selling Proposition
When it comes to running a business there are a million and one things you need to get right. Yet, even when you have all the major pieces in place like your website, accounting, customer service, and content marketing, you [..]
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How Your E-Commerce Business Can Thrive On Amazon
For startups with products, moving into the ecommerce world is an important step in fulfilling their entrepreneurial vision. The question of where you should sell your product often lands on some of the bigger ecommerce [..]
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Focus on the Un-Scalable: 3 Lessons of Growth from AirBnB
150 million guests. 65,000 cities. 191 countries. 3 million listings (of which 1,400 are castles!).
When we talk about growth and scale, few companies rival AirBnB. In less than ten years, AirBnB has achieved all of the [..]
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The Value of Data Science Applied to Your Customer Base
Big-Data has become a trending topic over the last few years, and the field of data science is growing exponentially. Still though, professionals in the field remain scarce, and while those few experts are kicking open [..]
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5 Questions to Ask Yourself to Ensure That You Are Customer Centered
A business’s main objective is to serve a customer. I know it’s very obvious, but really—when you boil it down, a business does something. The “something” could be anything. Selling a [..]
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Here Are the Key Performance Indicators You Should Know to Drive Growth
Surely you can’t set your Key Performance Indicators (KPIs) up until your business is established and you know what success looks like, right? Wrong! You should know how you’re going to measure performance [..]
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