Every day, many of us receive promotional emails from businesses that we have interacted with or purchased from. The vast majority of these emails go unread, and lists become unsubscribed. This article will look at the [..]
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Every year, Pantone releases a color of the year, and social media influencers and users begin using this powerful trending color in their arts and crafts, as well as in their branding decisions. The color of the year is a [..]
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One of the primary advantages of social media over traditional media is bi-directional communication. Rather than just pumping messages into the ether and hoping some of them stick, social media gives you near instant [..]
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One of the most attractive perks of the entrepreneurial lifestyle is the possibility of not having a cap on salary. As an employee, your salary is determined by your employer. As an entrepreneur, your salary is [..]
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We usually think that the initial stages of business growth are the challenge, and then it’s smooth sailing once you start making money and clients. There are five hoops to jump when you have a business. They are [..]
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You probably don’t need to be told that millennials can be frustrating to market to. We’re a strange bunch: wary, sarcastic, cynical, and discerning, yet extraordinarily kind hearted, empathetic, and socially [..]
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Sales meetings are a crucial component of a successful sales culture. But more often than not, they’re unproductive. Some employees just don’t show up, while others start looking at the clock halfway through [..]
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15 years ago, selling online was a secondary thought for “real businesses” that operated offline. Now, online businesses are threatening the very existence of many offline businesses. For many [..]
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