Marketing is a key part of any business and is extremely important for promotion, which in turn increases profit. With today’s technology, the number of ways in which you can market a business has increased. The internet [..] read more
Branding can unleash a business’ competitive advantage and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is [..] read more
When starting a business, you will never underestimate the importance of your presence. Whether that is your physical presence in a brick-and-mortar store front, on social media or on your website—your presence is key to [..] read more
There are companies throughout history that have broken all the boundaries of advertising and branding. Their tactics were out of this world. They analyzed their market and perfectly executed their message in direct and [..] read more
Business cards are the most important marketing tools you can use to get your business brand known. Even in this age of digital address books, they are still very valuable due to their convenience. They are available in [..] read more
We all know that Facebook, Instagram and Twitter are great marketing tools. I’m sure by now you’ve developed a strategy to engage and connect with your target audience. But how is your Quora strategy [..] read more
Running a business successfully in this digital age can be a headache. Competition from all corners is a major reason that will give you sleepless nights as you try to figure out what to do to gunner more customers. [..] read more
As entrepreneurs, we sometimes feel the pressure to move as fast as we can to grow and generate revenue. The pressure can come from investors, our peers, or even our own minds. But, if we are patient and focus on the [..] read more
