Influencer marketing is an extremely effective strategy for B2C brands. It works because it’s non-evasive and helps brands tell their stories authentically. However, B2B organizations don’t typically rely on influencers. [..]
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The moment you become an entrepreneur, you automatically become both marketer and salesperson for your business. Both of these hats require certain skills and a learning curve that cannot be skipped over. Unless you want to [..]
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Working from home is many people’s dream. No hour-long commute, able to keep the pajamas on while laying on the couch, and the freedom to cook whatever you want for lunch with no one judging you is quite the life. There [..]
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The people you employ matter. You put a lot of time, effort, and money into ensuring that they’re up to par so they can excel in your business. The thing is, you have to maintain a lot of different positive benefits in [..]
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The feeling that you are powerless against the forward march of time can make you fall into a deep rut. Everyone experiences it at least once in their life. You feel like you aren’t getting enough done or what you are [..]
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Most of us need more money or at least we feel like we do. As an entrepreneur, you’re earning every cent you make. You don’t get sick days, you don’t get paid holidays and you have to pay for your own medical and [..]
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Thought leadership is becoming a buzzword among all kinds of people, not just entrepreneurs. But I do think that it can get a tad bit confusing for a self-made entrepreneur seeking to grow their brand by leveraging this [..]
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Mind mapping has been used to bring out the best of a person’s creativity and potential. It’s an important technique for visual brainstorming, as well as idea development. Mind maps can also help to bring out [..]
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