Pros and Cons of a Freemium Business Model
The Freemium business model has been around since the 1980s, but it has recently gained more popularity. The basic premise is that a company will offer a free version of its product or service, but the company will also [..]
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Economic Objectives: What They Are, Types and Why They’re Important
Any business needs to have a clear plan on how they are measuring and achieving success. Business objectives provide companies with specific actions to pursue and reach their company goals. One of the main types of business [..]
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4 Main Types of Crowdfunding Business Models
1 year ago
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For many founders and business owners, finding funding is always a priority. This is especially true for newer businesses and startups that may not have even launched their product yet. Fortunately, there is a business [..]
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How to Stay Focused on Your Business Goals
As an entrepreneur, you are often filling multiple roles in your business. At times, you act as the CEO, marketing specialist, customer service, and human resources (HR) among many others. With a constant stream of emails, [..]
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How to Build a Consulting Business
A successful consulting business doesn’t just happen. There are more than a few, interrelated keys to success. That also includes consultants who help businesses reach their goals and solve internal problems. [..]
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Expanding Internationally: How to Take a Brand Global
Taking your business global is more than just selling your products or services in a new country; it’s about diving headfirst into the complex world of international trade. Imagine your business as a [..]
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Micromarketing vs Macromarketing: Understanding the Difference Between the Two Strategies
1 year ago
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While there are many marketing approaches out there, two common strategies that are often compared to each other are macromarketing and micromarketing. Although they have significant differences, these strategies work [..]
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Should You Run a Business Alone or with a Friend? 5 Questions to Ask Yourself.
Thinking about starting your own business can be exciting, but it comes with so many questions. One question is whether you should run your business alone or with someone else. A friend, perhaps? Now while this may seem [..]
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Micro Marketing vs Niche Marketing: Understanding the Difference Between the Two Strategies
1 year ago
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Marketing has continued to evolve as technology and customer preferences have changed. Marketers have seen the effectiveness of narrowing down a mass target audience. Two marketing strategies that have come from this [..]
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Recognizing Opportunity as an Entrepreneur
Much of entrepreneurship is taking advantage of opportunities when they present themselves. Some of the greatest entrepreneurs of all time became great when they found a worthwhile opportunity and pursued it with purpose. [..]
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