Have you been struggling to close your prospects? You’re not alone. Most of us get fixated on sales funnels, driving traffic, social media posting, guest blogging, link building, and things of that nature which are good to have and do, but certainly only account for a piece of the puzzle if you want to turn a prospect into a buying client.
I came across a cry for help on Facebook where this coach was sharing how impossible it is for her to grow her business. She’s been trying for five years to sign up enough clients so she can go full time into it, but it’s been nearly unachievable.
If that’s you in any way, shape, or form, here are the only two things you need to do right now to start seeing positive momentum in your business and more sales.
Hone down on your marketing message and who will best resonate with that message.
Once you know who the ideal person who will love receiving your marketing efforts is, invest all your energy in finding more of these individuals.
If you’re spending your day passively scrolling through Facebook, Instagram, or Twitter just hoping for the best instead of proactively going in there to connect with as many ideal clients as you can, then please don’t expect to have a business.
Business is about serving people. The more people you can serve, the better your business will be, and the more you can tweak, upgrade, and improve upon whatever you offer.
If I were to engage with the struggling coach who posted that cry for help on Facebook, she would likely tell me that she’s reached out to fifty, maybe one hundred people over the last six months. That’s if she’s one of the few women that actually make such efforts. The majority of women want to help people, but they send out an outreach email once a week to one or two people. That’s never going to amount to a steady business.
Have you been guilty of the same?
You need to be DMing, emailing, and making intelligent outreach moves to hundreds of people (at least) in any given month. That’s how the math works out, and you start getting a steady flow of prospects that turn into buying clients. If you reach out to ten people a month, even if your marketing message is on point, a 10% conversion still leaves you with an unhealthy business. Switch things up so that you’re reaching one thousand people a month with the same conversion rate, and now you’re on to something.
The math is elementary, and so is the process. Get clear on your message and who it is made for, then go into the World Wide Web and share it with as many people as you can, consistently and intentionally. And I mean investing eight to ten hours a day in reaching new people.
Still with me? Here’s the only other thing you want to work on next.
Make your offer more valuable to your ideal buyer.
Make sure the results and success that your client will receive are something they absolutely desire. Shift your time and energy from having a perfect funnel to having an ideal offer. Don’t make the mistake of trying to make too many mediocre offers. Just because online marketers say you must do upsells and downsells doesn’t mean that’s what your business needs right now.
Refine that one core offer. Let it be something your ideal client has been longing to have or experience, and make sure it solves a really important problem that they are currently facing. The more you can maximize your client’s ability to succeed through doing business with you, the easier it will be to turn a cold prospect into an eager buyer.
If you know you’re good at what you do and you know the value and transformation you can help your client experience through working with you, but those sales just aren’t coming in, it’s time to make some changes. If you’re just posting on social media and hoping business will magically fall on your lap, please stop doing that. You will only continue to experience frustration and a negative bank balance.
Now I’d like to hear from you. Where do you see the most significant strain when it comes to turning prospects into eager buyers?