Twitter chats are becoming the go-to for brand marketing using social media. Imagine you are at a networking event except this event is in the comfort of your own home, without the fancy attire and little to no pressure to [..]
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We had a blast creating our book “The Part-Time Entrepreneur” and it’s been amazing to see how many of you have used the book to help you start or grow your business while still working for “the [..]
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Setting up a business is a matter of finding your niche and then branding it to influence your target market. Within the increasing trend of online presence, marketing is never really a static affair. Instead of pouring [..]
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Social media, in recent years, has become part of our daily lives and a great influencer in many customers’ decisions. Platforms, such as Facebook, Instagram and YouTube have proven to be useful as a tool for small [..]
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We’re at a point in digital where “digital marketing” no longer really stands on its own as a separate, unknown entity. We live in an increasingly digitally focused society and as a result, digital marketing strategy [..]
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A successful business knows and interacts with its customer base. That may mean you have lots of face to face time with customers in a brick-and-mortar store front, but in our age of digital relationships, it also means you [..]
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While there once was a time when business owners and their community only interacted via commerce; a time when the company released their product and the consumer interacted by purchasing or holding their purse; however, the [..]
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Now, more than ever, startups and business owners are looking to incorporate charitable giving and philanthropy into their business models. Rather than viewing charitable giving as a drop in profits, businesses are reframing [..]
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