How well do you understand your customer? Most business owners are spending big bucks on digital marketing and content creation without proper planning and a clear understanding of whom they are talking to, or what stage of [..]
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The financial world changes quickly, and those who don’t keep up are quickly left behind. Fintech’s latest innovations, such as cryptocurrency, are starting to play a key role where even small businesses have the [..]
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When you launch a startup, you can’t help but to dream of the possibilities. You think of the excitement of acquiring millions of users, building an awesome team, and of course, a multi-million dollar exit. [..]
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The business world puts a lot of emphasis on knowing how to talk. This emphasis can make certain aspects of the entrepreneurial world daunting for an introvert. Negotiation skills can feel like overwrought drama when [..]
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Regular newsletters let your clients, contacts, and customers know what’s going on with your business. According to a DMA Insights survey, 68 percent of marketers believe that newsletters are the most effective part of [..]
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Whatever your profession, possessing good writing skills is imperative if you want to succeed and progress. Whether we like it or not, the way that we write is used as a tool to assess our intelligence and overall character. [..]
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When you started your business, one of the pieces of advise you undoubtedly received from friends, mentors, or your college professors was to have a well written business plan. Business plans have become essential for [..]
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Online stores make use of promotional code to encourage purchases. The codes, which are computer generated and inclusive of numbers and letters, can be applied to both the entire order and specific products. Shoppers apply [..]
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