What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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Social media is great tool for businesses today, but it can be short lived when it comes to growing your traffic and customers. You might start off with a great initial reaction from a social media post, but soon your [..]
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Keeping up in the restaurant industry is tough. With new restaurants popping up every day, it can seem difficult to keep up. If you own a restaurant, you know all too well the challenges of making more money in your [..]
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With all the focus on the latest and greatest technology in marketing, it’s easy to overlook some of the marketing techniques that have stood the test of time for several years now. Before there was targeted display [..]
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The decision to start a business in tech can be a radical, albeit a highly profitable one, especially if the startup can take on the trajectory of a disruptive scale-up. The allure of lucrative returns is a pulling draw to [..]
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It sounds fairly intuitive that creativity and innovation would be important to a company, especially a startup that looks to break into an emerging market. It’s what sets you apart from your competitors, allows you to [..]
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Last week, out of the blue, we sent everyone who purchased our book “The Part-Time Entrepreneur”, a free e-copy or one of our favorite books The Art of War by Sun Tzu.
Many entrepreneurs and [..]
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Most small businesses have a limited marketing budget, especially with promotional activities. Businesses need to stand out in an increasingly competitive market, and companies continue to boost their marketing budget to be [..]
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