How to Develop a Dynamic Brand and Corporate Identity
Your corporate identity is how you present yourself to your consumers, the public, investors, and your employees. It is a statement that reflects the history of your brand, your corporate mission, and the methods you take to [..]
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Why You Should Take a Leap of Faith with Marketing Automation Next Year
Automatic transmission.
Automatic car wash.
Automatic coffee maker.
We automate nearly everything.
According to Ascend2’s recent market survey, over 7 out of 10 businesses currently use or plan to use marketing [..]
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Is Personalized Pricing Helping or Hurting Sales?
If you’re looking into marketing strategies and you thought data collection and specialized pricing to individual customers would be the next best thing, you might be wrong.
I spend a lot of time in Germany and [..]
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30 Books You Must Read Before And As An Entrepreneur
Do you know how many books you’ve read during high school? It’s roughly 30 books. All the books you’ve read from primary school to university have served its purpose – to prepare you for [..]
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How to Use Storytelling to Communicate Your Ideas
An idea doesn’t sell itself. Your product can have all the qualities that make it better than others, it can be innovative, and different, but if you don’t know how to communicate a vision properly, whether it [..]
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How to Make Sure You Cash in During the Holiday Shopping Season
8 years ago
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The National Retail Federation predicts retailers will hire between 640,000 and 690,000 seasonal workers. That could be an increase in seasonal positions of up to two percent from last year. The reason for growth is [..]
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Microsoft Joins Disney and Google as Potential Buyers of Twitter
8 years ago
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It seems Twitter is set to throw in the towel. Twitter was valued at $24 billion back in 2013 when it opted to go public. However, since then, the social media company has failed to meet its investors’ [..]
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Verizon Acquires Yahoo, Inc for $4.8 billion. Now what?
8 years ago
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It has finally happened. Yahoo, Inc has been sold after a long and drawn-out process.
Verizon will pay $4.83 billion in cash for Yahoo’s core internet business, which includes Yahoo Mail, Fantasy Sports, photo storage [..]
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Apple Prepares to Compete with Paypal as Apple Pay Becomes Available on Shopify
Shopify has added Apple Pay to its payment options. The multichannel, cloud-based platform that is designed for medium-sized and small businesses is one of the first companies that have publicly stated that it is now [..]
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[Video] Gary Vaynerchuk: One Is Greater Than Zero
8 years ago
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We all would love to get an invitation to be on Conan or The Today Show so that we can showcase our business to millions of people. Gary Vaynerchuk believes that in order to get to that level of exposure, you [..]
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