By 2020, more than 80 percent of software companies will change their business model from traditional license and maintenance to subscription. Yet, many are unprepared for the unique challenges and opportunities that come [..]
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Let’s face it: Networking rarely makes it to the top of our priority list. Who hasn’t gone to a cringe-worthy networking event filled with awkward introductions and leaves with an unsatisfied feeling that you have wasted [..]
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1. You Use Keyword Stuffing
Keyword stuffing is when you overuse your target keywords. You might add them to every sentence or in all of your headings or on all of your pages. While it’s true you want to use targeted [..]
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Running a business is difficult, but one of the single hardest parts of it all is marketing. You could have the best product ever but without good marketing, people likely won’t know about it. While most companies are [..]
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As a small business owner, you face challenges that larger businesses don’t necessarily have. Tiny budgets. Not having the in-house talent to constantly produce stunning brand content and other brand aesthetics like [..]
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Plenty of websites are filled with vivid colors, useful content, and appealing images. But if you take away the color, images, content, and videos, what’s left? You’ll be left with the barebones of the website: the [..]
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“What’s your brand’s story?” You’ve certainly heard this questions before. It’s one of the first questions you must answer when branding your company. But if this question makes you panic [..]
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The holidays are nearly upon us, so it is time to start figuring out who is on your gift-giving list. Friends and family members make the list, but what about clients? If you are wondering if you should be giving clients [..]
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