Offline marketing is a form of marketing that is not conducted online. It involves using traditional media such as print, television, radio, and billboards to promote a product or service. There are many [..]
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While most businesses today also operate online, there are many types of businesses that can operate solely online. Online businesses tend to be much easier to manage than other types of businesses. Generally, there [..]
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Although there are many reasons someone decides to start their own company, such as independence or pursuing their passion, a common motivator is to make money. Depending on the nature of your business, this doesn’t [..]
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The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion.
People, physical proof, and procedure were [..]
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When building your business plan, it’s important to look at all sides of your marketing strategies and make sure they are consistent, clear, and effective. We all know that online is the “go-to” [..]
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Offline marketing is still very important in any business’s marketing strategy. While online marketing has been generating the most buzz in recent years, offline marketing can still deliver results for your business [..]
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Good business decision making involves identifying and analyzing various options, comparing those options, and choosing the one that maximizes your company’s profitability. In other words, it’s about [..]
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New business owners face a lot of challenges. From marketing to accounting and everything in between, there’s a lot to keep track of. It’s no wonder that many small business owners feel overwhelmed by all the [..]
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