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All posts in: Marketing

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10 Things to Know Before Starting a Business

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things to know before starting a business
Thomas Martin
2 months ago
3 Comments

Every entrepreneurial journey begins with an idea and a desire. Usually, one of those desires is to be your own boss. Another is the possibility of creating something that other people find valuable while creating financial [..] read more

What to Do When You’ve Been Targeting the Wrong Audience

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What to Do When You've Been Targeting the Wrong Market
Ari Bratsis
2 months ago
11 Comments

No matter how brilliant your business idea may seem, it’s nothing in the hands of the wrong audience. There are many reasons why it is important to understand your target market. For example, misjudging your [..] read more

Understanding the Media Company Business Model

Business Models
Thomas Martin
2 months ago
3 Comments

When you think of a media company, what do you think of? Does your mind immediately go to CNN, FOX News, and Disney? Or do you also think about NetFlix, The Washington Post, and Sony Entertainment? Most of you probably [..] read more

5 Things to Understand About the Catering Business Model

Business Models
Erin Shelby
2 months ago
3 Comments

Have you ever been to an event and thought, “I could serve better food than this?” Whether at a wedding, a corporate event, or a special celebration, the quality of the food – or lack thereof – can [..] read more

Who is the Target Market for an Ice Cream Business?

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Target for a Ice Cream Business
Erin Shelby
2 months ago
4 Comments

It’s a hot summer day, and you’re craving a sweet. What do you grab? Ice cream of course! Kids and adults alike love this sweet treat. In the tantalizing world of sweet treats, ice cream stands as a universal [..] read more

Mobile Marketing vs Desktop Marketing: Comparing and Using Both Strategies

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Courtney Kovacs
2 months ago
1 Comment

When it comes to marketing strategies, businesses have several options to consider. In today’s world of digitally-driven business, two primary marketing strategies are desktop and mobile marketing. While mobile usage [..] read more

The Food Truck Business Model Explained

Business Models
Food Truck Business Model
Thomas Martin
2 months ago
4 Comments

The street food business has evolved beyond hot dog carts and ice cream vans; it has exploded into a vibrant industry with food trucks leading the way. The food truck industry is now worth over $1.2 billion annually. As [..] read more

The Main Target Markets for a Gardening Business

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Target Market for Gardening Business
Erin Shelby
3 months ago
5 Comments

Do you have a green thumb? If you’d like to make some money while planning a vegetable garden or mowing the lawn, a gardening business might be a good fit for you. Or perhaps you’ve already started a gardening [..] read more

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