We all know that social media is no longer just an afterthought or a supplemental marketing channel for our businesses. Today more than ever, social media has become a significant player in our client communications. [..]
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Social networks have become a place where your customers read peer reviews, familiarize themselves with your products, and interact with your brand actively.
Given that, it’s not surprising that the number of businesses [..]
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Small Business Saturday’s Growing Success
Originating in the U.S. in November 2010, Small Business Saturday is a counterpart to Black Friday and Cyber Monday. Founded and sponsored by American Express, Small Business [..]
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As an entrepreneur and the key determining factor to the success of your startup be it bootstrapped or investor funded, you’re always going to be the main salesperson.
It also means that you always need to have your [..]
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By 2020, more than 80 percent of software companies will change their business model from traditional license and maintenance to subscription. Yet, many are unprepared for the unique challenges and opportunities that come [..]
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Let’s face it: Networking rarely makes it to the top of our priority list. Who hasn’t gone to a cringe-worthy networking event filled with awkward introductions and leaves with an unsatisfied feeling that you have wasted [..]
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1. You Use Keyword Stuffing
Keyword stuffing is when you overuse your target keywords. You might add them to every sentence or in all of your headings or on all of your pages. While it’s true you want to use targeted [..]
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Running a business is difficult, but one of the single hardest parts of it all is marketing. You could have the best product ever but without good marketing, people likely won’t know about it. While most companies are [..]
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