Taking a Hint: How to Know When to Rebrand
Your entrepreneurial mentor has probably told you over and over again that perseverance is the key to entrepreneurial success. Entrepreneurs need to work around setbacks and to problem-solve difficulties. So what happens [..]
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Expert Storytelling, Brand Advancement, and Influencing Millions: Our Interview with Cynthia Johnson
Despite the obvious use of the word “social” in the term social media, many entrepreneurs forget that platforms like Facebook, Instagram, and Twitter were not designed for business purposes. These sites [..]
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How to Find the Right Brand Voice for Social Media
Not to get lost in the vastness of social media, your brand has to have a voice – a unique one. You can dedicate all your energy to bringing the best content to your followers, but if you don’t present it with an [..]
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Marketing Strategies B2B and B2C Companies Can Learn From Each Other
The vast majority of all business can be distilled down to two categories: Business to Business (B2B) and Business to Consumer (B2C). Simply put, B2B companies sell their products and services to other businesses. On the [..]
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6 Keys to Building a Powerful Personal Brand
There is a new type of business today: standalone micro-enterprises that imbue the same characteristics as their larger counterparts. They barrage us with “marketing” to “sell” their products by establishing [..]
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How to Build Brand Loyalty Even If You Have a More Expensive Product
What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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How to Brand Yоur Buѕіnеѕѕ for Lеѕѕ thаn $100
Setting up a business is a matter of finding your niche and then branding it to influence your target market. Within the increasing trend of online presence, marketing is never really a static affair. Instead of pouring [..]
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How to Develop a Dynamic Brand and Corporate Identity
Your corporate identity is how you present yourself to your consumers, the public, investors, and your employees. It is a statement that reflects the history of your brand, your corporate mission, and the methods you take to [..]
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