The branding decisions of your startup live and die with their name. Naming carries your branding, and that carriage trickles right down to each and every product. The best brand names come easily to the tip of the [..]
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As a small business owner, you face challenges that larger businesses don’t necessarily have. Tiny budgets. Not having the in-house talent to constantly produce stunning brand content and other brand aesthetics like [..]
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Your entrepreneurial mentor has probably told you over and over again that perseverance is the key to entrepreneurial success. Entrepreneurs need to work around setbacks and to problem-solve difficulties. So what happens [..]
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Despite the obvious use of the word “social” in the term social media, many entrepreneurs forget that platforms like Facebook, Instagram, and Twitter were not designed for business purposes. These sites [..]
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Not to get lost in the vastness of social media, your brand has to have a voice – a unique one. You can dedicate all your energy to bringing the best content to your followers, but if you don’t present it with an [..]
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The vast majority of all business can be distilled down to two categories: Business to Business (B2B) and Business to Consumer (B2C). Simply put, B2B companies sell their products and services to other businesses. On the [..]
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There is a new type of business today: standalone micro-enterprises that imbue the same characteristics as their larger counterparts. They barrage us with “marketing” to “sell” their products by establishing [..]
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What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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