Your start up logo is an important part when you’re launching your own business. You probably have a lot of things to think about and while a logo may seem small, it has a big impact on your brand. As you build your brand, your logo will have to make sense. What do you want to tell the world in the simplest way? We’ll show you what to consider and why it matters when designing your logo.
Why is a logo essential?
Every company should have a logo that establishes your brand identity. It can help you stand out against your competition. As you think about what your logo will look like, consider these aspects:
Your logo will help your company establish some credibility. By putting some time and consideration into creating the perfect logo, you’ll show your business has credibility. Think of a time someone displayed their logo on their products or website. If you noticed it, think about how it made you feel about the product. A beautiful logo that suits the product or service is almost a subliminal message to a person that there’s credibility.
Generic businesses aren’t too worried about branding so they may not have a logo. If they do, there’s not much thought or creativity to it. If you decide that branding is important to your business so you can set yourself apart, a logo is a really important part of this. This will attract your target audience because you’re differentiating yourself from the competition.
- Brand Recognition
Brand recognition counts and a logo will be part of the full package needed to be successful at this. You can use your logo when you’re emailing newsletters, in your social media posts, and on your website. You’ll start to get recognized for this small detail. Look at Coca Cola which was recently ranked the top brand in the United States. You just need to see red and white out of the corner of your eye and you think about Coca Cola.
Thing To Consider When Designing a Logo
If you want to save some of your start-up dollars, you may want to consider designing your logo on your own. You can use a logo maker or make it fun and launch a logo design contest. Here are some things you’ll want to think about when it comes to your logo.
1. Market Research
You’ll want to do research on the market first. This is going to be helpful for a variety of reasons. All your communications will depend on what you find when you do your market research. You want to know who your competitors are and who your target audience is. Check out what your competition has done with their logos. Make sure your design is totally different while looking at the things that might make it reputable in the eyes of your audience.
2. Brand Identity
It’s important to know what your brand identity is. Think about what your brand is and what it means. Why is it valuable to people? Is it bold, classy, or edgy? What kind of emotions are you looking to convey to your audience? These are all things to think about as you create your logo. A unique brand identity is going to help you identify how your logo should look so it displays what your brand is about.
3. The Right Logo Colors
Colors you’re going to use for your logo have a lot of impact. Colors make people feel different emotions. Red will represent passion and energy while blue gives a sense of trust. What kind of emotions do you want your target audience to feel when they’re looking at your logo?
Fonts are really important as well. Your font should be really easy to read while showcasing your brand’s personality. If your brand is formal, choose a formal font. If it’s playful, use something that shows that.
With all these details, you also want it to be really simple. It should convey a clear message that is really easy to figure out. This will make the logo easy to remember. When you have a clear message in your logo design, you communicate who and what the brand is easily. Potential customers will understand what your business is about and why you’re different from the rest.
You’re going to want to keep in mind that your logo will be applied to a variety of different objects and surfaces. If it’s all online, it will be posted in all different sizes. You want to design your logo to be flexible and recognizable no matter where it’s being placed. It should look familiar whether it’s on a billboard or website.
It’s not easy to launch a business but this should be considered a really fun part of it. A logo is your creative expression of the business that you’ve poured your heart and soul into. You’ve probably also invested a lot of money and time into it. This small aspect of your business can be helpful in building up your brand quickly and effectively if done right. There is a power in your logo and the overall branding you do.
There is a lot of competition no matter what kind of business you’re starting. A brand is what will help you stand out. Create the logo that really tells people who you are and you’re pushing the brand to success. Your logo will effectively capture the spirit of your brand and make people feel something. It should be attractive of course so people notice it right away. This is the emblem of your business so make it count.