There has long been a sentiment that if you work hard, you will find success. This isn’t necessarily true. You can work hard but go nowhere, much like tires spinning out in one spot. We all know that when this happens, it’s a burnout, which is exactly what happens to people. Going in the wrong direction or working hard on tasks that get you nowhere creates stagnancy. You lose motivation and you do burn out.
Growth is more than just putting in a lot of hours and having a lot on your to-do list. There is such a thing as deep work, which should be done daily. Deep work tends to be something we avoid because it’s more challenging. It asks us to really dissect what is necessary for growth and those questions aren’t always easy to answer. Here are some points that will help you find out what the deep work is so you can work hard and effectively. You’ll grow your business and become more successful.
Know Every Inch of Your Business
Do you work among all the departments within your business? Do you understand every aspect of your organization or have you just given the reins over to people within your departments? You should get involved in every part of the process. This includes marketing, sales, the process of production, and whatever else is involved. Some might say you should focus on your own position and let everyone take care of the rest. This is not the way at all.
If you’re the owner of a business, you want to know a little bit of the workings of it. This helps everything flow much better. It is, after all, your creation, so shouldn’t you have a vision for it? We’re not saying that you should be an expert in all areas. You should however, know enough to see when someone is doing a good or bad job. You should be able to tell which merchants are providing you a valuable service and which ones are taking your money while really providing little or nothing in return. Regarding your employees, you should be able to see who is honest, who works hard, who gets things done, and who doesn’t.
Get Outside of Your Comfort Zone
Even if your business is highly successful, you can’t just let things stay in one spot. You want to be courageous enough to expand and allow growth. There will be warning signs that will give you an indication of a decline. It won’t happen in one day. Even if you have loyal customers, if your product isn’t cutting it anymore, they will leave for something more up to date. This is the case for anything you sell.
Sadly, people get bored. They need more all the time. When you started your business, you will have had a vision, but you probably didn’t plan for many revisions to that plan. You will want to. You might think that changing your products or services will cause a problem with branding or business model. If you have ideas though, go with them. It might feel dangerous and scary to do so, but this is where growth can occur. Maybe nobody is doing what you have your sights set on but that could make you a pioneer in your industry. There is a reward in risk. Don’t be afraid to let go of your fool-proof business plan or you might just lose out on lucrative opportunities. Go past your comfort zone to see what happens.
Once You’re Successful, Keep on Working
Many business owners will happily step away from their job once they make the kind of money that signifies financial security. This can cause you to lose your business. This may not matter if you have all the money that you need, but often these businesses become like a child. You likely have incredible intuition when it comes to your industry, customers, and how your business fits into the world. Your employees and your customers need your voice and presence.
Mistakes that are being made are natural for you to pick out, while others may not see them. You may hire the best and brightest, but nobody will ever feel the kind of ownership you do. If you want your company to remain successful, you have to stick with it. Don’t avoid doing work or being involved. Don’t think about your title and what it means, do the work you know how to do naturally. Be the leader of what you created.
Let’s face it, owning a business isn’t glamorous. Even if it brings in incredible amounts of money, there is a lot of deep work to be done to continue its successful run. If it’s not growing, it will eventually die. Work hard, and be a part of your organization. Know your employees. Reward the good ones, get rid of the weak links that don’t care. Help others analyze your findings and don’t ignore your gut instincts on how to best grow your business.
Deep work is challenging, it’s complex, but it’s also rewarding and lets you really understand your business. Ultimately, you’ll work fewer hours when you are acutely aware of the inner workings too. You will accomplish more and feel more motivated every day. In many ways, learning to do the important things is a “work smarter, not harder“ method.