Expanding Internationally: How to Take a Brand Global
Taking your business global is more than just selling your products or services in a new country; it’s about diving headfirst into the complex world of international trade. Imagine your business as a [..]
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Micro Marketing vs Niche Marketing: Understanding the Difference Between the Two Strategies
5 months ago
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Marketing has continued to evolve as technology and customer preferences have changed. Marketers have seen the effectiveness of narrowing down a mass target audience. Two marketing strategies that have come from this [..]
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How to Tackle Your Big Goals
Tackling big goals can be tricky. Sometimes as we look ahead, we can visualize where we want to end up with clarity that rivals NFL game coverage. We can close our eyes and see the business we want, the clients we long for, [..]
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Who is Shark Tank Guest Anne Wojcicki?
5 months ago
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ABC’s Shark Tank has a regular panel of investors who entrepreneurs can learn from just by watching the show. With their experience and understanding of business, millions of people turn in or stream [..]
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Entrepreneurial Idea Generation: Understanding This Key Step in the Process
As an entrepreneur, one of your major job responsibilities is generating ideas. This starts at the very beginning with coming up with a viable business idea and continues with developing ideas on how to grow that business. [..]
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Generational Family Business: What It Is and How It Works
Many entrepreneurs dream of running a generational family business. And why not, some of the most successful brands in the world started out as family businesses. Many companies like Walmart, Chick-Fil-A and Dell Computers [..]
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Who Is Shark Tank Guest Alli Webb?
Shark Tank has had some notable guest sharks visit the tank. From celebrity athletes like Charles Barkley and Alex Rodriguez to billionaires like Richard Branson and Sara Blakely. However, some viewers may not have heard of [..]
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10 Companies That Succeeded During COVID
The COVID-19 pandemic changed the trajectory of our entire century. Economies tumbled, established industries found themselves grappling with existential threats, and our everyday lives underwent a drastic transformation. [..]
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10 Successful Entrepreneurs that Failed at First
When starting a business, there is always a possibility. The narrative that doesn’t get told enough is that behind most successful entrepreneurs lies a trail of failed ventures and missteps.
There is a tendency [..]
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What Employees Need from Supervisors to Succeed
6 months ago
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It’s a well-known fact that management in any industry can make or break a position for new hires. When capable, compassionate supervisors are at the head of the workplace, employees feel inspired to [..]
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