A company’s brand is much more than just its logo. It’s how the public perceives a company and what they believe about the products or services provided. A solid and well-managed brand can help you stand out [..]
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Running a business is hard. If anyone tells you otherwise, you should seriously question what that person is trying to sell you. The statistics on the failure rate of businesses have remained consistent.
Failure rates by [..]
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The online world is a beautiful, vibrant place. It’s also full of people who are eager to be entertained and informed on every topic imaginable. Unfortunately, some people don’t take the time to create engaging [..]
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Having the right staff mix may determine whether or not you achieve your business goals and impacts the time it takes to reach them. Depending on the type of industry you’re in, as a business owner or department [..]
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You’ve built your business from the ground up and handled all the challenges that arose on your own. But as you grow, you’ll need to start building a team around you that can help take your company to the next [..]
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By Radhika Dutt
Remember playing the game of “Pin the tail on the donkey” when you were little? You were blindfolded and people around you turned you around a few times until your head was spinning and you [..]
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What is an elevator pitch?
Do you have difficulty answering questions like “Tell me about yourself”? Then, you can prepare a short speech for yourself that is intended to give an overview of who you are and what [..]
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As an entrepreneur, although you’ve braved the world of self-determination, having the next best business idea doesn’t guarantee that once you’ve identified a market, you’ll be able to secure [..]
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