It’s important to fill in your “About Me” section on your website or social networks. Many business owners don’t create a compelling professional bio though. It comes off as incredibly boring, with no real information. The “About Me” section is the more personal part of your business. While it should reflect your business somewhat, it is more about the person behind the band. Give some real information about yourself and make it fun and interesting.
You can talk about your quirks, habits, what car you drive, the weirdest thing you have in your desk, and your oldest, dearest friend. Consumers love little tidbits of personal info. It makes you more relatable. It adds some humor and fun. You can even add a section called “Fun Facts About Me.” Here are some things we recommend that you add into your bio to make it more interesting.
Your Background and Upbringing
Talk about your childhood and how it prepared you to do what you’re doing today business-wise. You might just be someone’s inspiration. It’s likely the story that leads you to the business you’re in right now is actually quite interesting. You might be able to trace it back to your childhood. Maybe you were inspired by your parents. Your upbringing can have a lot to do with who you are right now. Dig into that, and let others know about it.
Share Stories About Your Family Including Pets
There is nothing more endearing than a good family story. If you have a pet, talk about it and tell some funny stories about things they’ve done. What did they chew up? How have they made you feel happier when things weren’t going well? Pet stories soften people up and they relate that emotion to you because you made them feel it.
Your Closest Friends
Talk about your best friend, adventures you’ve had together, and why they mean so much to you. Again, we all have a very special person in our life. It’s an essential part to being human. Talk about those things that allow you to be identifiable to your audience.
Dream Job
What would you want to do as a job if you weren’t already committed to what you’re doing? Telling people what your dreams are (even if it seems like you have it all already) makes you relatable. We all have dreams, no matter how far we’ve come. Let consumers know what yours are.
Hobbies and Talents
Talk about those talents that would surprise people. Remember, if you can surprise people, it will keep them thinking about you (and your business). When you share your hidden talents, you might really catch people off guard. If you’re a highly analytical person but just so happen to ride a unicycle, people could be quite drawn to this.
Accomplishments You’re Proud Of
We are all really proud of one thing, but many of us forget to focus on that part of ourselves. It feels a bit vulnerable to let people in on your big accomplishments. However, it’s an interesting bit of information about yourself that others may want to know. It may also explain why you’re in the business that you’re in quite well.
Business and Life Lessons Learned
When you share your mistakes and what you learned from them, you’re drawing in potential clients. In this day and age, people want honesty and they want to be talked to in truth. By admitting mistakes, you become trustworthy in their eyes. The fact that you learned a lesson from it and can talk about it is admirable. Again, it’s one of those vulnerable topics, that but it’s worth it.
Favorite Sports Team
A large majority of the population loves some kind of sport. It is how we can bond with one another. Talk about your favorite sports team if it’s a big part of your life. Talk about the best moments that you can remember being a fan of that team. You might just get someone else who feels nostalgic about the same moments. This can bond you with potential clients and gives people an idea of who you are.
Your Guilty Pleasure
Talk about that little thing you like to do. It could be reading tabloids or eating Wine Gums while marathon watching Netflix. Everyone has a guilty pleasure. What’s yours?
Talk About Your Bucket List
Talk about your bucket list. Where do you want to go? What do you want to see in the world? Go ahead and talk about your dreams.
These topics of information on your bio are all easy to talk about. They allow your audience to understand who you are as a business owner and as a person. It’s likely that these topics will lead to why you’re doing what you’re doing as a job. It just happens to be a far more entertaining read. This is fun practice for you as well. Asking yourself the questions may give you a better insight into your own life and self. You’re creating a fun, insightful “About Me” section that can enhance your business. Put some thought into it, and make it stand out in front of the rest.
