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Newsletter Tips for the 2020 Holiday Season

Your holiday newsletter can really increase business if it says all the right things. The 2020 holiday season will be like nothing we’ve experienced in the past. There are a lot of people feeling incredible stress and financial constraints. This is why it’s important to create communication that is thoughtful and relevant. Our tips will help you make holiday newsletters that customers will find valuable, leading to higher conversions for your business.

Grow Your List

Have you started to grow your email list yet? If not, it’s time you get started. This should be a priority if you hope to have an impactful newsletter. Even if you create the most compelling newsletter, it won’t matter if nobody reads it. As the holiday season approaches, you’ll have many content ideas that will increase your subscription rate.

The best way to get emails is to build an email list in your opt-in form on your site. This will capture the email addresses of those visiting your site. When they agree, they get your newsletters. You may want to consider offering discounts or deals to make the opt-in for the newsletter more alluring. Create a lead magnet with something holiday-themed as a way to get users to sign up, maybe a special checklist that makes it easy for people to plan properly for the holidays.

Add Themed Creative Elements

Add holiday-themed elements to your opt-in pop-up emails and into your newsletter. Let them know what your sales are going to be, coming up to holidays in a festive way. Use red and green or silver and gold colors, along with icons that conjure up feelings of the holiday spirit. Make your email content exciting, and your subscribers will be excited to get your newsletters.

With the pandemic still affecting all of us, you might reflect on what’s happening. Talk about the safety measures you are following for staff and your products. While making everything festive, don’t forget about your websites or social media pages. Whatever icons you’re using in your newsletter and email, make sure it matches across the board.

Be Forthcoming with information

The pandemic has made it necessary to send information promptly. Times are challenging, and people are afraid. There’s a lot of uncertainty, and you definitely don’t want to create more. When you’re communicating with your subscribers, be totally honest and proactive about it. If there have been shipping delays or your opening hours are reduced, or staff is reduced, it is appropriate to let your customers know. If you’re closing down for the holidays, let your customers know. Give them a timeline as best as you can as to when they’re receiving their product. Tell them what they can expect when it comes to shipping, safety, and returns.

Learn What Your Audience Wants

You must understand what your audience wants to know and hear from you. Spending hasn’t stopped since the COVID-19 pandemic. The kind of tone you use will either captivate or bore your readers. The younger generation wants to be entertained. The older generation wants to see content that reflects savings. If there are various demographics you’re speaking to, you should consider breaking up your email list and sending separate newsletters.

Make sure you ask your subscribers to fill out surveys and feedback. Ask them what they think about the communication you’ve offered or what kind of deals they’re looking for. When you get this information right from your potential clients, you have a greater understanding of what they want.

Personalize Your Email Marketing 

It’s said that every dollar you spend on your email marketing, you get $44 in return. If you can personalize the emails, you’ll be looking at an even higher conversion rate. To segment your list, use Smart Tags. Break it down from the purchase history; how often the person buys from you, their interests, age, and anything else you can think of. Personalization suggests that you’re a professional company that cares enough about their clients to know their name.

Is Your Domain Whitelisted?

You want to make sure you are set up, so you’re whitelisted. There are steps you can take to ensure your email doesn’t end up in a spam folder. Make sure not to send emails to people who have opted in personally for your content. This breaks the GDPR act rules. It can lead to large fines and, of course, blacklists you. If your domain isn’t authenticated, you could also end up in spam. Get the plugin (through an SMTP provider) that will allow you to whitelist your email with ease. You’ll want to set it up before launching your email marketing. This will enable you to test whether the newsletter is going to reach your audience’s inbox.

Put a Countdown Timer to Your Email

Why not add a countdown timer to your newsletter for the holidays. It adds a little pizzazz and interest to your newsletter. It also lets people know that your marketing campaign is nearing. You could also remind users of how much time they have to take advantage of the deals you’re offering. This taps into the fear of missing out and also improves engagement quickly.

This year is going to be interesting and like nothing you’ve ever experienced. Make sure to be sensitive to what’s happening right now. This is affecting business and how your audience responds to certain content.

We hope you found these tips in creating an epic email marketing campaign for the holidays useful. Make sure to plan ahead and be conscious about your audience. These handy tips should help you drive your online sales, gain more business, and keep your customers satisfied.

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Loraine Couturier
Staff writer: Loraine Couturier is a jet set writing chick from Canada that travels around the globe. Her writing and marketing skills are what keeps her eating exotic meals and jumping on planes. Loraine loves writing about pretty much anything and likes to pass on the knowledge she has to others. Visit her at lorainecouturier.com

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Staff writer: Loraine Couturier is a jet set writing chick from Canada that travels around the globe. Her writing and marketing skills are what keeps her eating exotic meals and jumping on planes. Loraine loves writing about pretty much anything and likes to pass on the knowledge she has to others. Visit her at lorainecouturier.com


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