How to Use Paid Search and Display Advertising Together to Boost Your Marketing ROI
7 years ago
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We’ve all heard the saying, “Don’t put all your eggs in one basket”.
It’s true in online advertising, too.
Integrating paid search and display advertising campaigns will deliver more [..]
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Why Startups Should Pursue Government Contracts
7 years ago
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No matter what your political stance is, the simple fact is that the government and the business interact on a very basic level. One of the more direct ways in which this happens is when governments use public procurement to [..]
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6 Keys to Building a Powerful Personal Brand
7 years ago
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There is a new type of business today: standalone micro-enterprises that imbue the same characteristics as their larger counterparts. They barrage us with “marketing” to “sell” their products by [..]
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What These 7 Entrepreneurs Learned from Their Dad
7 years ago
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Childhood is such an important part of your growth experience. It molds the adult you will become, and can have a lot to do with how successful you are. For some entrepreneurs, they attribute their success, in part, to their [..]
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How to Craft a More Effective Business Plan
Not all business plans are equal. Some business plans are useless, while some are effective. This article will direct you to the different ingredients that your business plan should have.
Simplicity
An effective [..]
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How to Build Brand Loyalty Even If You Have a More Expensive Product
What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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How to Use Blogging to Drive Your Business
7 years ago
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Social media is great tool for businesses today, but it can be short lived when it comes to growing your traffic and customers. You might start off with a great initial reaction from a social media post, but soon your [..]
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How to Make More Money as a Restaurateur
7 years ago
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Keeping up in the restaurant industry is tough. With new restaurants popping up every day, it can seem difficult to keep up. If you own a restaurant, you know all too well the challenges of making more money in your [..]
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How to Save Time and Increase Sales With Automated Marketing
7 years ago
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It is undeniable that marketing is essential to any business—including yours. Without marketing, you would have no way of finding new customers, and without customers your business has no purpose.
However, if [..]
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Apparently, Direct Mail Marketing is Not Dead. Just Check Your Mailbox
With all the focus on the latest and greatest technology in marketing, it’s easy to overlook some of the marketing techniques that have stood the test of time for several years now. Before there was targeted display [..]
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