Not to get lost in the vastness of social media, your brand has to have a voice – a unique one. You can dedicate all your energy to bringing the best content to your followers, but if you don’t present it with an [..]
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The vast majority of all business can be distilled down to two categories: Business to Business (B2B) and Business to Consumer (B2C). Simply put, B2B companies sell their products and services to other businesses. On the [..]
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There is a new type of business today: standalone micro-enterprises that imbue the same characteristics as their larger counterparts. They barrage us with “marketing” to “sell” their products by establishing [..]
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What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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Setting up a business is a matter of finding your niche and then branding it to influence your target market. Within the increasing trend of online presence, marketing is never really a static affair. Instead of pouring [..]
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Your corporate identity is how you present yourself to your consumers, the public, investors, and your employees. It is a statement that reflects the history of your brand, your corporate mission, and the methods you take to [..]
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