How to Align Your Brand with Your Voice
The most successful companies have a solid brand. Apple, Nike, Google, Twitter, etc. We are able to identify these companies just by glancing at their logos, even without any other identifiers. They enter into our brains, [..]
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How to Forge an Ironclad Brand: Interview with Lindsay Pedersen
6 years ago
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Branding can unleash a business’ competitive advantage and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand [..]
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There’s More to Naming Than Meets the Eye: Using Psychology to Create Brand Names
6 years ago
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The branding decisions of your startup live and die with their name. Naming carries your branding, and that carriage trickles right down to each and every product. The best brand names come easily to the tip of the [..]
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7 Things Small Startups are Doing Wrong When it Comes to Brand Building Plus How to Fix Them
As a small business owner, you face challenges that larger businesses don’t necessarily have. Tiny budgets. Not having the in-house talent to constantly produce stunning brand content and other brand aesthetics like [..]
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Taking a Hint: How to Know When to Rebrand
7 years ago
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Your entrepreneurial mentor has probably told you over and over again that perseverance is the key to entrepreneurial success. Entrepreneurs need to work around setbacks and to problem-solve difficulties. So what happens [..]
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Expert Storytelling, Brand Advancement, and Influencing Millions: Our Interview with Cynthia Johnson
Despite the obvious use of the word “social” in the term social media, many entrepreneurs forget that platforms like Facebook, Instagram, and Twitter were not designed for business purposes. These [..]
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How to Find the Right Brand Voice for Social Media
Not to get lost in the vastness of social media, your brand has to have a voice – a unique one. You can dedicate all your energy to bringing the best content to your followers, but if you don’t present it with an [..]
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6 Keys to Building a Powerful Personal Brand
8 years ago
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There is a new type of business today: standalone micro-enterprises that imbue the same characteristics as their larger counterparts. They barrage us with “marketing” to “sell” their products by [..]
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How to Build Brand Loyalty Even If You Have a More Expensive Product
What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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How to Brand Yоur Buѕіnеѕѕ for Lеѕѕ thаn $100
8 years ago
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Setting up a business is a matter of finding your niche and then branding it to influence your target market. Within the increasing trend of online presence, marketing is never really a static affair. Instead of pouring [..]
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