Despite the obvious use of the word “social” in the term social media, many entrepreneurs forget that platforms like Facebook, Instagram, and Twitter were not designed for business purposes. These sites [..]
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Not to get lost in the vastness of social media, your brand has to have a voice – a unique one. You can dedicate all your energy to bringing the best content to your followers, but if you don’t present it with an [..]
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The vast majority of all business can be distilled down to two categories: Business to Business (B2B) and Business to Consumer (B2C). Simply put, B2B companies sell their products and services to other businesses. On the [..]
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There is a new type of business today: standalone micro-enterprises that imbue the same characteristics as their larger counterparts. They barrage us with “marketing” to “sell” their products by establishing [..]
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What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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Setting up a business is a matter of finding your niche and then branding it to influence your target market. Within the increasing trend of online presence, marketing is never really a static affair. Instead of pouring [..]
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Your corporate identity is how you present yourself to your consumers, the public, investors, and your employees. It is a statement that reflects the history of your brand, your corporate mission, and the methods you take to [..]
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