Whether on a desktop, a laptop, or a mobile device, the average person is immersed in tech, and often bombarded by ads. This means that your small business needs to be tactical, smart, and strategic when trying to get the average person’s attention. After all, you’re not the only person trying to do so!
It takes strategy and thought to stand out above the competition. Part of this strategy is knowing what kind of marketing will give you the best chance at meeting your goals. Mobile marketing and email marketing are two types of marketing that are among your options.
How many hours a day do you spend on your cell phone?
How many hours a day do you spend on your email?
Mobile marketing and email marketing are two of the most powerful digital marketing strategies in today’s business landscape. As more and more people use their mobile devices to browse the internet and make purchasing decisions, it’s crucial for businesses to adapt their marketing strategies to reach customers where they are.
In this article, we will explore the similarities and differences between mobile marketing and email marketing, as well as the benefits and drawbacks of each strategy.
Mobile marketing refers to any marketing effort that targets consumers on their mobile devices, such as smartphones and tablets. This can include mobile-friendly websites, mobile apps, SMS and MMS marketing, and mobile advertising.
Cell phones are so commonplace that a company that doesn’t use mobile marketing isn’t just behind the times; they’re actively disadvantaging themselves from the mainstream.
There are a number of ways mobile marketing can become part of your overall marketing strategy.
First, before implementing mobile marketing, know that there are privacy issues associated with this. You’ll need to have a clearly defined data protection policy before you proceed. You must consider how you will store consumer data. Consider the laws of the jurisdictions that may apply to you.
Next, think about if an app might be applicable to your business. Is an app suitable for promoting your product or your services? Could an app help you reach a wider audience, or to become more efficient? Apps can often reduce the number of labor costs.
Primarily, though, consider how you will use the mobile function. Will you send text message notifications? Will you send reminders to your existing customers? Using location-based technology, will you try to target potential customers to drive sales? Finally, consider what your site looks like using a mobile device. Ensure that it is equally appealing as it would be to a desktop user. These are just a few possibilities for mobile marketing.
Email can be a pleasure or it can be torture, depending on your perspective. At work, many of us are required to use email. In our personal lives, email can help us keep in touch with friends or with family members. It can also help us stay updated about causes we care about. But as a marketing tool, email can be a powerful tool.
Email marketing involves sending promotional messages, advertisements, or newsletters via email to a list of subscribers. Currently, it is one of the most effective ways to reach out to potential customers and build relationships with existing ones. Emails sent can include a variety of content, such as product announcements, company news, blog posts, special offers, and more.
One of the main reasons email marketing is so effective is that it allows businesses to target specific audiences with personalized messages. Marketers can create campaigns that are segmented based on demographics, behavior, location, and other criteria. This ensures that each subscriber receives content that is relevant to their interests and needs. This is one of the reasons why using email marketing can increase customer conversions.
Here are some times when you would want to implement email marketing:
- If you’re a new businesses that want to build interest by keeping prospective customers updated.
- Established businesses that want to build a customer newsletter.
- Businesses with a customer database who want to reward these customers with exclusive promo codes, coupon codes, or special promotions.
- Before and during a new product launch.
These are just a few ways that email marketing can work for businesses, with minimal effort.
Once prospective or current customers opt-in to your emails, make sure your emails are high-quality. Don’t spam those on your list, and make sure to offer an easy way to opt out.
The Difference Between Mobile Marketing and Email Marketing
While there are some similarities between mobile marketing and email marketing, there are some differences.
Mobile marketing can be tailored based on the person’s location and other specifications. So, it can be considered more personal. This more personal nature is also because customers using mobile devices are said to be more serious about their intention to purchase. Mobile marketing is done with the intention to convert someone into making a purchase. It can be a powerful tool for creating sales. It should be noted that mobile platforms typically have limitations that desktop platforms do not. Some functions that can be seen on a desktop or laptop may not be visible in a mobile app, so it’s important to keep this in mind.
Email marketing is a more general or passive way of marketing. After the customer opts into your emails, you will send them content. But their content is the same content that everyone receives. Email marketing, while it might not immediately cause someone to make a purchase, contributes to the good reputation of the brand. Email marketing also reminds people of the brand and of its value to the consumer.
It is important to note that some mobile marketing strategies perform better than email marketing when it comes to engagement. SMS text open rates are an amazing 98% compared to just 20% of emails. However, in terms of ROI, email still a leading money maker. Email marketing generates $42 for every $1 spent in ROI, and is 40x more effective in new customer acquisition than any other popular current marketing channels such as social media paid ads.
As you create a marketing plan for your business, marketing options abound. Understanding the differences between mobile marketing and email marketing can help you choose the best strategy for your business. Based on your own experience alone, you know that the modern world is full of technology. By incorporating the best of both worlds, you can maintain the good name of your business and create sales in the process.