The startup mentality
You’ve heard it before, but what does it truly mean and how can you apply this philosophy to your marketing efforts?
Just as every new startup grows, so should your social media efforts. As you drive toward your goals and pave new roads through your entrepreneurial zeal, remember these three aspects to approaching social media with this startup mentality.
1: Grow at All Costs – The Scrappy Approach
Budgetary constrictions are a huge barrier to a startup and resourcefulness is crucial. Unless you’re backed by a large trust fund that just kicked into gear, you’re going to need to find ways to promote your brand affordably. Whether you are strapped for cash or time, it is important to utilize some of the incredible social media management platforms available online.
Start automating with these three top social media management tools:
With over 10 million users and counting, Hootsuite is one of the most recognized online platforms. Get started for free and link your business to 35 popular networks including Facebook, Twitter, YouTube, LinkedIn and Instagram. You don’t have to be a social media pro to use the platform. Don’t forget to learn smart social media best practices and grow your brand online with Hootsuite Academy.
Scrappy Capabilities: Hootsuite allows brands to stay organized while growing their presence on social media. Up to the second social media analytics, make tracking engagement and marketing objectives a breeze.
Cost: Free to get started with up to 3 social profiles, analytics and scheduling. Pro and Business plans start at $9.99/month with a 30-day free trial and include bulk scheduling vanity URLs, publishing approval workflows and custom set-up and training.
This management platform boasts its powerful ability to build, engage and grow with social media marketing. Available social media networks include Facebook, Twitter and LinkedIn to help generate referral business and sales leads.
Scrappy Capabilities: Ever wonder what your customers are saying about your brand online? Likeable Hub can automatically manage your reputation with listening tracking and brands can respond by sharing stories directly to their social media accounts.
Cost: Likeable’s free version is fairly standard with basic reporting and scheduling tools, but where Likeable really stands out is its content sharing and post ideas. With over 1,000 post ideas to get your creative juices flowing, users with even the smallest amount of time can get their social media accounts up and running and start gaining followers quickly.
Schedule your posts complete with up to four images at a time to one or many social media networks. The link shortening and optimal timing tool enables users to create social media posts that are both simple and scheduled for a time that is just right to capture the attention of your target audience.
Scrappy Capabilities: According to Inc.com, 81 percent of people only skim the content they read online and usability expert, Jakob Nielsen, claims that the average user reads just 20 to 28 percent of words during an average visit (which coincidentally is about the length of this article at this point). How do you gain reader attention and keep it? WebDAM addresses the issue of our fleeting attention span in a recent study, reporting that posts with videos attract 3X more links and ones with images produce 650 percent higher engagement than text-only posts.
Buffer’s scrappy capability for visual content creation is paramount, but instead of telling you I will show you the Buffer difference.
Cost: Accounts range from “individual” which is free to “awesome” that is $10/month and agency pricing runs from $99-$399. Although users are limited to just 10 scheduled posts per profile with the free account, marketer will rejoice after finding out that the image creator and video uploader come standard with all pricing packages.
2: Empowered by Optimistic Philosophies – Sharing Encouraged
Listen to smart like-minded people. The thirst for knowledge should never end and one of the best resources can be found and shared online. It is the outside-the-box thinking that drives industry professionals down the challenging yet fun road that can only be found in a startup environment.
True entrepreneurs not only rely, but feed off of those that share their same startup goals and principles. It’s vital to every new brand to learn from the past and move forward in a new way. Here are a few social media content sharing and storytelling sites to learn, improve and spark inspiration.
Read and learn from user generated stories and articles from businesses and consumers from a wide range of industries.
Sharing Encouraged: Want to share your own content, but don’t know where to start? The content development guides will get your plan into motion and be sure to learn from a plethora of educational content related to social media engagement, strategy and success evaluation.
Developed by tech mogul and Twitter co-founder Evan Williams, the sharing site is the ideal medium (pun intended) to read, learn, write and interact with a community of online thought leaders.
Sharing Encouraged: Sign in and view stories written to and from users interested in anything from technology to sports – or write your own story and share it with the online community.
A LinkedIn company, Slideshare can build, upload and edit presentation decks and share them on social media.
Sharing Encouraged: The list of sharing sites includes: Facebook, Twitter, Google+, and of course LinkedIn. Email, links, WordPress shortcodes and iframe embedding also available.
3: Know When to Strike – A Constant Drive Led by Ambition
Harvey Mackay once said, “goals give you more than a reason to get up in the morning; they are an incentive to keep you going all day. Goals tend to tap the deeper resources and draw the best out of life.” A constant yearning for excellence is a pivotal part of every startup enthusiast and what sets he or she apart from the pack.
Here are three must have tools to determine the effectiveness of your social media campaigns and strive to meet and exceed your digital goals.
There’s no doubt you know to some extent the incredible capabilities of Google Analytics. Measuring website traffic is key to mastering your audience and their behaviors. What you may not know is that Google Analytics is extremely useful to learning which social media network your visitors are coming from and what posts are encouraging interaction and clicks.
Driving Ambition: Google Analytics should be a standard portion of your review and social media assessment on a day, week or monthly basis. Google Analytics prides its platform on tracking goals. How can you ever set your own goals without the right infrastructure in place to track them?
Start by reviewing social media’s most cravable content and then track your audience’s unique response to your posts.
Driving Ambition: The “Klout Score” reveals your brand’s engagement from 0-100 on social media via retweets, likes and shares. This score is perfect for setting a base metric and striving to reach new social media heights.
With close to 200,000 brand searches, HowSociable will measure the magnitude of your brand.
Driving Ambition: Historical data, social media mentions and metrics give you a better understanding of how your brand is performing on social media. Magnitude scoring is ranked from 0-10 with a score of zero representing little to no activity and a score of a ten for brands that are very active online.
Checking your brand score is as easy as typing in your name to the search bar – which begs the question, how sociable is your brand?
Always Changing, Always Adapting
Like your startup mentality, technology is always evolving to form the most up-to-date product and emerging vision. Remember that no matter the size or age of your brand, when it comes to social media marketing, never forget the scrappy approach based on philosophies that drive you to reach your goals – to which is in essence the startup mentality.