Earning the trust and loyalty of your customers can go a tremendously long way towards retaining them as customers and having them become repeat customers. Your email marketing is the perfect tool to use to help build this loyalty and foster a trusting relationship between you and your customers. Here are the 5 steps you’ll want to start taking right away in order to achieve this.
Make things memorable
Give your customers a reason to come back to you, and a reason to tell everyone they know about you. This is best done by creating memorable experiences that they’ll want to share. Treating them properly is an obvious first step, but going above and beyond helps create that memorable experience for them. Exclusive offers, special events, and VIP services are just a few of the ways you can demonstrate to your customers how important they are to you.
Visually stunning messages are also a great way to send out emails that will resonate with customers and stay in their minds. Mad Mimi has plenty of templates to use to quickly create those visually engaging messages. Speaking your messages in the voice of your brand also helps to set you apart from the competition and make your words more memorable.
Know your customers
Before you can start asking your customers for their commitment to you, you’ll need to demonstrate that you’re committed to them. This begins with understanding who they are, what they’re interested in and more. The more you know about them, the better you’ll be able to tailor and target messages towards them, giving your emails a much more personal feel. When your customers feel acknowledged personally, you’ll have an easier time showing them that you’re worthy of their loyalty.
Do your research
There’s no easy way about it – you’ve got to put the time and effort into researching before you create your strategy and content. Targeted emails can be highly effective, but you’ve got to properly target the right person at the right time. Mail services like MailJet make it incredibly easy to segment and target your email database. Finding out the needs, interests and demographic information about the members of your email database is well worth the effort you will be putting in, as it allows you to create and send out effective emails.
So much more is being done through mobile devices that it’s absolutely essential you’re optimized for mobile viewing. If your email recipients can’t easily open and view your messages on their mobile devices, they’re unlikely going to make a second attempt to view it later on another device. For this reason, you’ve got to make sure you’re fully set up for mobile viewing. Keep the messages short and easily readable on a small screen to get your point across quickly.
Build a referral program
Happy customers will gladly refer their friends and family to you, acting as a reliable and trustworthy advocate. Word of mouth is an effective way to increase your loyal customer base, because they are generally referred by others who were so highly impressed with you that they wanted to share their positive experience. The easy to use features of Constant Contact make creating engaging and shareable messages a breeze.
Earning your customer’s loyalty is the best way to build a lasting relationship and create devoted, longtime customers. By not utilizing your email marketing to its full potential, you could be missing out on the opportunity to nurture this customer loyalty. Implement these 5 steps into your email marketing to help keep your customers engaged and loyal.
Guest Contributor: “Gloria Kopp is a brand manager and a marketing consultant at Resumention. Shes is a contributing author HuffingtonPost, Template Monster, Boomessays, etc. Besides, Gloria writes Ukwritings blog where she shares her experience with students and educators.”