The field of digital marketing is constantly changing as new technologies become available and consumers come to expect more from the brands they do business with. It’s a problem that tests businesses of all [..]
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Too many business owners marketing their businesses on social media spend their time chasing trends and trying to keep up. This can be a big mistake. It is impossible to maintain a consistent strategy that delivers actual [..]
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When you look at your business’s logo, do you ask yourself, “does this really represent the kind of company that I want to be?” It’s challenging to build a good brand identity if your business has no personality. It [..]
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If you run a business, you’d know that your customers are the lifeblood of your organization. After all, they’re the ones bringing in the money by purchasing your products and services. Therefore, you need to do all you [..]
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The internet and fast connectivity made e-commerce thrive. Now, many are able to make additional earnings from hobbies they habitually do for fun. Social media has also integrated a marketplace feature to expand the reach [..]
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In recent years, podcasting has become one of the go-to marketing methods of thought leaders, entrepreneurs, authors, and others who want to display their expertise. On average, weekly podcast listeners tune in to 6 [..]
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If it wasn’t obvious before, the pandemic has made the concept of an online business an attractive one. People in every industry and niche are scrambling to get their products and services online because of the [..]
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With social media usage becoming more prevalent in our day-to-day lives, it is no surprise that social media is vital to a business’s overall success (or failure). Businesses, be it a startup, a year older, or ten [..]
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