Many see Pinterest as just another social media app. They don’t understand how it works, so they ignore it, not understanding what a powerful business tool Pinterest can be.
We all love sites like Google and YouTube because, as search engines, our business can be found if we use the right keywords. Pinterest can do the same. You can go on Pinterest right now looking for the best shoes to wear during winter or maybe a review for a product you purchased, and it will populate thousands of Pins.
What are pins? They are photo posts you make that link to whatever website you want to send traffic to. You can add keywords and hashtags to these pins to make them even more searchable.
So, what are the benefits of Pinterest to your business?
- Traffic to your website
- Leads to Your Offer
It’s essential to create a free business account if you’re using Pinterest for your business. This gives you access to features like analytics and being able to use ads on the platform.
If you have your own website, you can add a “pin it” button so your viewers can share your blog or shop on Pinterest. If it hits a group board, your pin could be seen by a lot more people who, in turn, can share your pin with even more people.
Pinterest can help you reach your current audience in a whole new way. Pinterest claims to have 459 million active monthly users. People are not only engaging on the platform but also shopping through the platform. Its weekly conversion rate also grew by 300% in 2020. Advertisers can reach more than 200 million people on Pinterest.
Why don’t many share the benefits of having your business on Pinterest?
Many people think that Pinterest is just a women’s platform to share cooking recipes and cute outfit photos. Over the past few years, it’s become so much more than that; it’s one of the most significant website traffic drivers. The process to convert someone from a prospect to a buyer is much simpler.
Engagement on the app is one of the best. It’s easier to be seen on the platform, and people feel comfortable while on the app. You can see what people in your niche are pinning. More importantly, you can visit your potential customers’ profiles and see what they have pinned to their boards.
Strategies for your Pins
You want to ensure that your photos are of good quality. That they are attractive photos that will stop someone who is scrolling through. Your pin has to stand out. It should make people want to take a second look. One way to do this is by using a sizable readable font. A large font can grab a potential client’s attention, get them to click on the pin, and have them head on over to the linked site. The most successful pins tend to use a long vertical image with a 2:3 ratio. You should also brand your pins so that they are easier to identify.
Pins on the platform aren’t just photos anymore. Video is becoming popular on the app, with people watching close to one billion videos a day.
Pinterest works similarly to YouTube and Google, which means keywords in your title and description play a significant role on your pins and who gets to see them, so make sure you do your due diligence in researching keywords. Balance is definitely the key here because the Pinterest algorithm doesn’t like it when you overdo it.
Pinning consistently is vital when you are trying to get noticed and get followers on your account. Try to pin anywhere from 4-10 pins a day, now you may be thinking that pinning 10 times a day is time-consuming, and that is true. Many people use scheduling tools to do this for them. You can take an hour or two to plan out your pins for the next week or weeks.
While all these pinning strategies are essential, don’t forget to optimize your profile with a good photo and bio description. When people discover your pins, they will know more about you and your business. If you’re right for them, they will follow your Pinterest account. Placing a lead magnet in your bio works well when converting potential customers to actual sales.
Not sure how to get started with your first Pin. Try making Pins with Canva, a free tool that already has the correct ratio for your pins. Pinterest is an excellent tool that you can use to promote and grow your business.