Managing social media accounts for your business can get overwhelming, fast. When you’re running a business, you want social media to work for you, not the other way around. Navigating social media platforms and new internet trends is sometimes a job better left to an experienced professional. In this article, you’ll discover 5 benefits of outsourcing your social media management.
Why Consider Outsourcing?
Outsourcing means delegating labor or service to a third party rather than providing it yourself. Usually, this means finding the right social media manager. Operating a business comes with unique challenges of its own, but sometimes our personal experience is just not enough. Outsourcing your social media management takes a lot off your plate, and the experienced skills of a professional social manager can be invaluable to your business’s growth.
1. It Saves Time
Cultivating an ideal online presence for your brand can take hours, let alone using the social media platforms once you’ve established your profile. There’s a reason people often joke about how much time they spend online – and that time could be better spent taking care of your business’s needs.
Most social media platforms require consistent posting and engagement to succeed on the algorithm. If you want to undergo the training required to achieve even just a basic understanding of social media management, certification classes start at around $2500 and typically take weeks to complete. That time and money could be better spent focusing on your business’s needs instead.
2. No Need to Hire a Full-Time Employee
Hiring employees means even more help. But, it also means higher costs and more time taken from other aspects of your business. All of the steps that factor into hiring an employee at a physical location are also involved in choosing an employee online. That means wasting precious time on interviews, screening processes, callbacks, and emails.
When you outsource your social media marketing, most of the time you only pay for results. That means spending money on both a full-time employee and the costs of paid ad content that might not even work. Hiring a professional to manage your social media eliminates the risk of posting ineffective content, and you only pay for what actually works.
Additionally, when you’re relying on just one person to manage your social media, it can create risks. For instance, if your employee has to take time off work, your social media accounts are essentially suspended. If your employee is less skilled with one platform than another, that weakness directly affects your business. Without additional team members to consult before posting, one bad social media post can have a domino effect on your internet presence – and eventually, your sales. As the adage goes, don’t put all your eggs in one basket.
3. Better Results from Social Media Marketing
Spending time and resources on a successful social media strategy is rewarding to businesses. In a recent e-marketing survey, it was found that over 50% of companies with effective social media marketing strategies reported sales growth where their counterparts did not.
Social media advertising differs from traditional marketing’s “hope it sticks” style. These days, it’s not so much about putting up a billboard and hoping someone sees it – but rather, it’s about bringing clients filtered content that they’re already looking for. Customers are out there and they’re searching for your product. Bring it closer to them by outsourcing social media management that can do your business justice.
TIP: Keywords, hashtags, and other tools play a big part in a social media ad’s success. Hiring someone with specific experience using these add-ons and more can separate your business from the amateurs in no time.
With search engines like Google being responsible for most internet traffic, an expert in social media management can also help you set up SEO (search engine optimization) to draw in even more clients. More visibility online means more customers, which leads to success in the long run.
4. No Need to Juggle Multiple Tools
Managing social media accounts single-handedly involves using several different skill sets, which is why expert help can take you even further. Although apps like Buffer, Hootsuite, and Tailwind may seem convenient, they create more challenges than they solve. Switching back and forth between apps takes up valuable time and can lead to clutter.
If you don’t keep everything organized, you could also risk posting the same content more than once. Or, repeatedly publishing unsuccessful content. Rather than trying to master this balancing act, you could save time, funds, and resources by outsourcing to a professional.
5. Focus on Your Business, Not Social Media Trends
As a business owner, your focus should be creating your product or service and making it the best it can be. Social media is more complicated in today’s world than simply posting regularly. To succeed on the algorithms of platforms like Facebook, TikTok, and Twitter, you have to make calculated moves.
The average business owner spends about 6 hours per week navigating social media – almost one full workday. That’s an entire business day lost to scrolling through the web – but it also means a full business day’s worth of time you can recover and save.
Conclusion: Do What’s Right for Your Business
At the end of the day, your business can only grow as much as you let it. As tempting as it can be to take on the process by yourself, you’d be limiting your business’s potential. Outsourcing your social media management can provide ample space for your business to grow and thrive in ways it couldn’t without some extra help. You don’t want to leave your business’s success to chance.