Every new business owner is advised to be adaptable. In any business, the ability to adapt and perform under pressure is a must if the business is going to survive beyond the three-year mark. But what does being adaptable mean when it comes to the business world as a whole?
Just like the world around it, business is constantly changing, morphing from one phase to the other, and so it’s important to keep light on your feet. Standing too long on one piece of land is a surefire way to get left behind, and in a world as unforgiving as business, that’s how a company crumbles into irrelevancy.
The Process Of Evolution
Being left behind is not always a result of misjudged decisions, either. Although many business owners like to think they are in tune with how worldwide processes are changing, often the ones who get left behind are the ones who didn’t realize anything was changing at all. Or at least, they didn’t understand that their own processes would have to adapt to stay in tune with it.
This is especially true when it comes to reputation. With 80% of customers influenced by negative reviews, this sector of business is one of the most important factors of a company’s success. While you might have a good product or service, you will get no new customers through the door if there is information out there that could ruin their perception of you.
It is always essential to ensure that your company is doing enough to develop and maintain a good reputation. In the twenty-first century, however, a good reputation is more than just street credit. With technology growing faster than it ever has before, there are so many more avenues for your reputation to either flourish or falter, and it is your job to remain vigilant of all of them.
So How Do You Control Your Reputation In 2022?
Firstly, although reputation is difficult to control in the current day and age, the answer to managing it does not have to be as difficult. For start-up businesses, PR is an essential way to manage reputation, quash negative search results and generally improve online presence. Percepto pr services for start ups, for instance, is a certified avenue which is both cost-efficient and practical for businesses needing a hand in navigating this particular area.
After all, with so many different sectors of the business on your plate, the current digital age can be easy to overlook. Of course, while digital media can be highly beneficial for awareness and engagement, so too can it be an instrument of destruction which can easily take down a business which is well established. Just look at social media. According to a 2018 survey, companies facing a reputation loss due to social media ended up dropping their value by nearly 30%. This, once again, harkens back to the point about businesses not realizing they have to adapt to certain changes.
The New Digital World
As of 2022, just over 4.7 billion people across the world utilize social media, making it one of the most important tools in any company’s arsenal, but as much as 40% of U.S. business, 39% of Canadian business and half of UK businesses do not use social media at all. Your company cannot simply shut the blinds on this, as doing so will create a void that is likely to be filled by competitors. Remember, nearly every one of your consumers is going to be active on a social media platform, so utilizing it is the best way to manage how they see you and choose to use your services.
Being in tune with social media and the internet as a whole can also help you to tell your own narrative. With so much noise going on in the digital sphere, it can be easy for information to quickly become misinformation, and if you haven’t taken the time to earn your online real estate, then it can become very difficult to quash it. Improving your digital presence can help you control narratives, search results and awareness. You can also use it to build your company and become more profitable through constant and engaging content, which will help to keep existing customers and bring in new ones.
Adapting To The Future
With the next stage of the internet just around the corner, it is important for your business to adapt and evolve. In this way, a large part of your reputation management should be done through a digital lens. Remember, all of your customers will likely have an online presence in some shape or form, meaning the internet is the space in which a good or bad reputation will be most easily acknowledged.
It is important for you, therefore, to recognize social media and the internet as an intrinsic part of your company. If you do so, then you are ensuring that you are in complete control of how your business is seen and how it operates going into the future.