It’s 2017, and the time of “Dear Sir or Madam” and other eloquent phrases you can comprehend only from the third reading has passed. Phew – now all the people who have at least some connection to marketing and [..]
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Digital media provides marketers with a single thing they all crave: measurable, immediate feedback. In a world where businesses must work with limited resources and marketers are expected to respond to challenging questions [..]
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OCR technology was first created in the 1990’s as a means to improve business efficiencies with regard to document collection, handling, and storage. Many companies, especially large conglomerates, have [..]
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Almost anyone who runs an office is trying to think of ways to improve productivity without placing excess pressures on workers. If such solutions might also be relatively cheap to implement, so much the better. The [..]
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By now, we all know that in order to sell to a customer, you have to know what they want and who they are. Getting that information is another story. Market research can tell you where to find your first brick and mortar [..]
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Spotify, the Swedish tech giant, has established itself as the overwhelming leader in the online music streaming business. Not only is it lauded for its superb UX design but, its numbers are staggeringly impressive too: 50 [..]
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How would you describe your marketing team? Do you have a full crew of marketing professionals determined to bring in new customers? Maybe you have access to a world-class marketing agency. Or perhaps you are just trying to [..]
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Jeffrey Bezos, is on his way to being the richest man in the world. If you are not familiar with this business mogul, he is the founder and mastermind behind the powerhouse company, Amazon.com. Bezos is just short of [..]
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