If you want your business to be profitable, you must have customers. But, it is hard to attract new customers, especially when you are new to the market. We took a look at the most successful businesses and we are here to share with you some of the best tactics when it comes to winning new customers.
Publish old content On Your Website’s Blog
Old content can be still relevant. An old post will go very deep in the architecture of the website. This means that the post won’t rank too well in the search engines. You can fix this by republishing your old posts and updating their dates.
You can also update some parts of the post, add some extra content or improve some old references so that they are still relevant. Make sure that you also promote your post using social media or other marketing tools.
Purchase Another website and migrate content
You can increase your traffic quickly by acquiring a website that is relevant. You will get their keyword rankings, which can be really helpful when you are trying to conquer a new domain. Start by looking for websites that have long tail keywords which match your needs.
Not all the websites on the list can be acquired, so you should take a look at those that are affordable. Contact the owners of the websites and see whether they are willing to sell them.
After you purchase the website you will need to migrate all the content from the website into your domain. You will need to set up redirects so that the content will be pushed back to you. You will receive all the traffic of the website which means that there will be a SEO improvement as well.
Come up with a reliable structure
Your business must be organized perfectly if you want it to become a success. You should start from the inside and come up with a hierarchical structure that will improve the performance of your business. A great tool for that is Just3things. You can use that to set some goals and encourage team work.
Target the people who do not open your emails
Sending emails to your subscriber list is not too efficient if they are not opened. Therefore, you should make sure that all your subscribers check your emails. Use an email marketing software in order to find out who did not open your emails and target that particular group.
Send your email again but change the subject so that you will get their attention. If the subject is different it won’t seem like you are spamming their inboxes, which means that there is a good chance that your emails will be opened.
Use External sites for your content
If you really want to attract new customers, you should think about publishing content on external sites. Guest blogging is an old technique and it can be really efficient. However, you must do things the right way, otherwise there won’t be any results.
It is essential that you check the traffic of the website, as well as the traffic for each post. Decide whether the post will generate any relevant traffic to your website. There should also be a relevant amount of engagement, such as comments and shares.
This is something that takes time because you need to analyze all the little details. Don’t be afraid to spend time doing your research since this means that your results will get better. You should come up with a piece that is able to attract the audience you want.
Find the locations of your customers
It is very important to identify the customers’ locations. If you do this you will be able to personalize your campaigns. Your ads will be better if you manage to target the physical locations of your target market.
Send Emails via Someone Else’s Subscriber List
Sending emails can be a great way to attract new customers. But, in order to do that you will need a list of subscribers. You can get your subscribers on your own, but you can also pay to email someone else’s subscriber list.
You should take a look at relevant online publications and try to email them. Ask a couple of key questions in your email. For example, find out how big their email list is, find out what kind of advertising options they offer, how much they charge, and what kind of people subscribe to the lists.
Make people click your Facebook ads
It is important to make users click on your Facebook ads. It has been proved that ads that have a lot of engagement are more likely to attract clicks. Therefore, you should make sure that your ads get plenty of likes, comments and reactions. One way to seed initial engagement is by targeting countries with low CPC.