Nearly all businesses are adapting to the virtual world – and the fitness industry has embraced the change wholeheartedly.
Making the change can be a bit scary, but the rewards you’ll enjoy make it all worthwhile. One of the major benefits of the virtual space is a wider client base and more growth opportunities.
Thousands of fitness studios and gyms around the globe have implemented virtual technologies. It’s time you did the same, and we’re here to help. Fitness entrepreneurs are now presented with an amazing opportunity so it’s best to take advantage of it. These are our 5 tips for transitioning your gym business to the virtual space.
Developing a Virtual Fitness Strategy
To develop a virtual business, you need a virtual business strategy. Who is your target audience? What services are you wanting to offer that are translatable to the virtual space?
Do these services align with your target audience?
This research is essential to your strategy. It’s needed for identifying the platforms, technologies, and gym management software that’s right for your business.
While it’s also important to research competitors, remember that your fitness business is unique. Your strategy should be personalized to your business and not a carbon copy of other virtual fitness businesses.
Assessing Readiness for Transition
The transition to a virtual gym requires knowledge of how certain technologies work. Make the effort to master the technical skills that every entrepreneur should learn. But before you put those new-found skills to work, assess your readiness for the transition.
By identifying your strengths and weaknesses, you’ll know what’s working for you. And what needs more work. Are there areas for improvement in your current business plan that you can hone in on with your new virtual model?
Analyze market trends and customer preferences, and consider how you can make these work in your own virtual space. It can help to research how others in the fitness industry have made the change. This will inspire you to do the same.
Don’t forget that every gym business is unique. You can still be true to your own goals, and your client base.
Adapting Your Services
Adapting your services doesn’t have to be stressful. Before taking the plunge, dip your toes in the water first. Slowly shift from the brick-and-mortar fitness studio to your new virtual space.
You can either repurpose your current gym offerings or create new programs and classes for your virtual space. Include interactive and engaging elements in your virtual classes, and you’ll gain a steady following of new fitness clients.
But don’t worry about your loyal existing gym users. You don’t have to give up on your physical gym. A hybrid of both an in-person and virtual fitness business is possible.
Despite the clear advantages of being able to work out in their own homes, many fitness enthusiasts still enjoy their local gyms. Physical gyms have a personal touch that is often lacking with virtual gyms.
The support of trainers and the camaraderie of fellow gym users is a big factor for them. That’s why hybrid fitness models are becoming the new standard for many in the health and wellness sector.
Building an Online Presence
Your next step is to create a professional yet engaging website and mobile app. Even if you already have a website, take an honest look at it and decide whether it is working for you.
This will help you decide if you need a simple update, or to start from scratch with a site geared towards virtual fitness.
To attract virtual clients, you need to do things a little differently than what you’re used to.
Social media is a constant presence in our daily lives and it’s for this reason that so many businesses have built social media marketing campaigns. It’s important to build a strong social media presence for your virtual fitness business as well.
This means that besides basic tech skills, you’ll also need to learn the ins and outs of mobile marketing and advertising.
Mobile marketing is growing so fast because we are increasingly using our mobile devices to engage with the world at large.
To truly function at optimum performance in the virtual world, you must accept this as a worthy challenge. Step out into the brave new virtual world. And make the changes that take your gym business into the future.
Enhancing Customer Experience
Whether a physical business or a virtual one, the importance of customer experience remains.
In the virtual world, your clients may be even more demanding. But don’t let this deter you from your plans for a truly interactive and engaging virtual fitness studio.
What do your clients want and need from a fitness studio? Simple registration and payment platforms? That’s even easier to achieve in the virtual space!
Seamless online registration and payment systems enhance customer satisfaction. It makes your and your staff’s jobs far easier, too.
In any business, clients primarily want to have their voices heard. Use technology to improve user experiences by utilizing data analytics and client feedback. This is the clear path to transition your gym business to a virtual space that benefits everyone.