Every year businesses start with all the best intentions in the world, and unfortunately also collapse a short time later after running themselves into the ground.
It’s something I am all too aware of. Having watched [..]
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Social media marketing has become a cornerstone in digital marketing, which helps boost countless businesses and help them become unicorns. Over $89 billion was spent in 2019 on social media marketing by [..]
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You’ve heard that it is important to learn how to invest in yourself. But what does that actually mean? The purpose of any investment is to yield an acceptable return. Building wealth, a business, or a [..]
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Creating a brand isn’t the same thing as creating an eye-catching brand. There is much more that goes into brand development than a logo, so don’t stop there. Whether you have an established brand or are in the [..]
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The classic approach we’ve all heard is, “if you build it, they will come.” Many young start-ups are following this approach even today. Given the high failure rate of start-ups, I’m convinced the [..]
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The average American is exposed to between 4,000 and 10,000 ads per day. As such, your digital marketing efforts could amount to nothing more than a virtual shouting campaign unless you build a sense of community [..]
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Influencer marketing is getting a lot of buzz in the marketing world. The technique involves forming a partnership with people who have a strong influence on a brand’s industry or target audience. Many swear by this [..]
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Before you finalize your content marketing plan for 2020, I want you to take a step back and ask yourself a simple question:
What makes people consume a piece of content in today’s digital landscape?
Whether [..]
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