Contributor: Bryan Lyng is an award-winning writer and unapologetic evangelist for the global startup revolution. Founder of the digital marketing communications agency, Lyng & Associates (www.lyngandassociates.com, Bryan has been lucky to help more than 130 startup clients kick some proverbial ass throughout their respective industries. Oh – and he also serves as a guest lecturer for the University of Southern California’s Lloyd Greif Center for Entrepreneurial Studies – and is the author of the “The Kick in the Ass You Need – The Book That’ll Finally Convince You to Launch the Startup of Your Dreams” (http://the-kick-in-the-ass-you-need.com/)-the fun and funny – but still deadly serious – book that’ll inspire you to get off of your duff so you can create the life you deserve.