You know that any business organization that fails to innovate or embrace change risks becoming irrelevant in the market today. From technological advances to changes in consumer expectations, a lot of rapid changes are [..]
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The Freemium business model has been around since the 1980s, but it has recently gained more popularity. The basic premise is that a company will offer a free version of its product or service, but the company will also [..]
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Any business needs to have a clear plan on how they are measuring and achieving success. Business objectives provide companies with specific actions to pursue and reach their company goals. One of the main types of business [..]
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Comments Off on 4 Main Types of Crowdfunding Business Models
For many founders and business owners, finding funding is always a priority. This is especially true for newer businesses and startups that may not have even launched their product yet. Fortunately, there is a business [..]
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As an entrepreneur, you are often filling multiple roles in your business. At times, you act as the CEO, marketing specialist, customer service, and human resources (HR) among many others. With a constant stream of emails, [..]
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A successful consulting business doesn’t just happen. There are more than a few, interrelated keys to success. That also includes consultants who help businesses reach their goals and solve internal problems. [..]
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Taking your business global is more than just selling your products or services in a new country; it’s about diving headfirst into the complex world of international trade. Imagine your business as a [..]
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Comments Off on Micromarketing vs Macromarketing: Understanding the Difference Between the Two Strategies
While there are many marketing approaches out there, two common strategies that are often compared to each other are macromarketing and micromarketing. Although they have significant differences, these strategies work [..]
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Thinking about starting your own business can be exciting, but it comes with so many questions. One question is whether you should run your business alone or with someone else. A friend, perhaps? Now while this may seem [..]
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Comments Off on Micro Marketing vs Niche Marketing: Understanding the Difference Between the Two Strategies
Marketing has continued to evolve as technology and customer preferences have changed. Marketers have seen the effectiveness of narrowing down a mass target audience. Two marketing strategies that have come from this [..]
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