If you’re an in-person business, you know that things have become increasingly difficult when it comes to running this kind of business. Most of the non-essential businesses were urged to shut down, and while some have opened back up, it’s hard to know if it’s going to stay this way. People actually got really used to turning to the Internet for all their needs when Covid-19 affected the entire planet.
Many brick-and-mortar stores have shut down because of this. Even with some places reopening, people are not sure. They would rather shop online if there’s something they want. So it’s pretty important that you give your customers what they need in this time of need. So how can you transform your in-person business to ecommerce lighting fast?
It may seem incredibly challenging, but you’d actually be surprised how fast and easy it can be. All of the apps and platforms make it easy for you to set up a store that’s easy for your consumers to buy from. Handling online orders can be pretty easy with the tools you have at your disposal. This might seem like an incredible challenge, but we’ve always known as business owners that flexibility is key.
Here are some helpful tips to get you online and selling. It could be even more lucrative for your business than you realize.
Start with a Website That is User Friendly
The key is to not think too much about it. Just get a site running as fast as you can. This means finding the easiest method to do this. Hiring a developer is not the way when there are much quicker alternatives. Make your site simple on a platform like Shopify. Shopify is easy to use and won’t cause much confusion when you set it up. It could be a matter of hours before your site has all its products on there and is ready to go. Take pictures of the things you sell, giving it a simple background so the buyer isn’t distracted by anything. These are merely photos to put there until you get more pro photos created. We’re focusing on speed right now remember.
You could also put your products onto the great Amazon. They already have the selling infrastructure created so all you really have to do is put an image and description on there. They even guide you on setting up shipping and all of that. It is really simple. You can also think of Amazon as an addendum to the store you create online. The most important thing here really is good marketing content. This is what will sell your products. You should have a lot of this created already if you’ve had the business for awhile. You’ll just have to make it more online appropriate perhaps.
Using the Delivery Process You Already Have
Being an online business means you will have to focus on a good and reliable delivery process. To manually do shipping and packaging things up would be a full time job. As we adhere to social distancing guidelines, you already know that only a certain amount of people can be working near each other at once. The likes of Walmart and Amazon have created jobs by hiring thousands of delivery workers. The demand to deliver goods is massive right now.
Don’t forget that shipping companies such as DHL, FedEx, and UPS are still running, so you can schedule pickups. Shipping schedules are all over the map right now with major delays but customers are aware of this. They are okay with waiting. Keeping them in the know (as much as you know) goes a long way. If you were using a shipping process when you had a brick and mortar shop, use this. It can take some time to get used to a new process, so use what you have for now. Chances are, you’re going to have a lot more deliveries than you had in the past.
Utilize Remote Teams in Different time Zones
Right, so you’re going to be selling to the world now. This is good in many ways. All of a sudden, your customer base is going to increase by a lot. This may mean that you need to outsource your customer service throughout the globe. This alleviates your customers having to wait to have their questions answered. This allows you to have your business running all the time without you or your team members having to attend to it.
Also, you don’t necessarily have to pay an arm and a leg for this either. These services can be very reasonably priced. This is going to increase customer satisfaction, because your other counterparts at a different time zone can have products shipped while you’re sleeping. This gets shipments out faster. Here’s a little statistic to give you an idea on how valuable that remote team can be. Forty percent of customers reported that a faster response to their inquiry creates an improved customer service experience.
If you want to get your business online quickly, these are a few ways you can go about it. Business moves quickly nowadays, and pivoting has become essential. In light of all that’s happened recently, everyone should take this opportunity to create an online presence. Make it easy for people to buy your things and use these steps to make it easy on you. This shouldn’t take long. As you go along, you can tweak things and make it more streamlined. For now, just GET online.