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How to Stand Out in the Health and Fitness Industry

 

It is a fact that the Health and Fitness Industry is one of the biggest makers of income. From pills to lotions, to moisturizers, to fitness equipment, the list goes on. It appears that wherever you look, there is emphasis on health and fitness.

If you are a personal trainer, nutrition specialist, chiropractors, this is both amazing and terrifying news. The amazing part is that there is a lot of cash to be made in this industry. The terrifying side of it is that a lot of people are already taking their share of it. As a health and fitness personnel, it is, therefore, imperative that you stand out amongst the rest to have a chance of making money.

Build Online Presence 

The first thing any business can do to get extra exposure is to have a website professionally built and put up on the internet. Ignoring this significant step can really hurt your company, especially these days when the web is the first place many consumers would look up for information. Getting a website is extremely easy as there are a lot of professional companies that makes them, or you could hire a freelancer who makes websites for a living. Hiring a professional company would be a lot more expensive than hiring a freelancer though, but both are sure to provide a top quality site for your business.

Take a step further and offer your services online. This is a region that a lot of businesses are just starting to consider, even those that had a site up and running. They likely restricted their site to just giving out information to their customers.  This is particularly valid for those looking for different options for health products. Not everybody needs to be cured and swing to physical items to heal any sickness and additionally defeat any present diseases. It is a smart thought to realize all that you can about online health products and search out affirmations if they exist.

Don’t neglect the power of social media.  Now, it’s a huge part of building your online presence.  The profile should be attention grabbing and at the same time delivering the message of what you do and how you do it.  Find which platforms work for you.  Take a look at the images below to give you some ideas of how your profiles should look like.

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DO NOT WAIT!

One of the most upsetting things I come across when trying to help new entrepreneurs or those who want to be, is their procrastination on setting up a quality blog or website.  It’s one of the easiest steps.  Blue Host is probably the easiest way to get a blog up and running.  See How You Can Set Up a WordPress Blog in 15 Minutes

Network Marketing

This is the best approach to begin a business in the health and fitness business. Why? Network Marketing permits you to have your own business with little or no investment. You don’t need to manage scouting out an area or manage product creation. It is all done. Your job here is to find out about promoting and deals basically in the health and business niche. Finding the right network marketing organization in this industry is essential. A typical oversight newcomers make is joining an organization they come about first without knowing much about them. It is advisable you know about the company before promoting their health and fitness product.

Superior Competitive Advantage and Irresistible Offer

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Even when you offer your products online and make it more convenient for your customers, it is a winning bet to say that you are not the first company to offer this. Make your business different by offering irresistible offers and “no-brainer” deals. Add a lot of bonuses to every deal in order to sweeten it. Add benefits that your clients will get from you that they would not get from your competitors.

Risk-Free Guarantee

Remove the risk involved in clients doing business with you by offering a “bullet-proof “Guarantee. Make your guarantee clear & convincing. Tons of companies get concerned about providing a guarantee as they worry that once they start promoting their guarantee program, return rates are going to go through the roof. The truth about this is that although return rates may rise a little, the extra sales you are sure to generate from heavily promoting your guarantee program will well and truly compensate for it. The benefits far outweigh the negatives.

 

Blog on Health and Fitness

A lot of people get help by searching for relevant information that they require. An overweight person might search for the gains of losing weight, if you have a blog that offers insights on this, and have a link to your business website at the end of it; there is a 75% probability of that person using your services to get fit. Based on how well you can write, and your belief, you can make your business more popular by writing.

This strategy might be somewhat slower to begin generating results, but it is very much recommended. The key is to emerge great from the crowd as there are a vast amount of health and fitness sites on the web. You could either focus on a particular specialty or be truly imaginative with your writings.

Stay away from free blogging platforms such as Blogger.com.  Free platforms are good for personal blogging.  Use a more professional service like Bluehost to set up your blog.  Bluehost has a reputation of being the most cost effective (around $5.95) and easiest setup with the most professional designs.

 

Branding Your Workout, Program, or Product

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Your workout may be unique in a way that may help you stand out.  Think Tae-bo or Zumba.  The workouts don’t differ much from similar cardio workout but they are unique enough to market.  Highly recommend “Ignite the Fire: The Secrets to Building a Successful Personal Training Career” by Jonathan Goodman if you are a personal trainer looking for more ways to brand your program.

Here are some tips for branding your workout or product:

Make It Quality-This is if you are selling a product.  Everyone is leaning towards more organic and quality products. Make sure the ingredients you are using pass the standards of your customers.  Keep in mind, however, that it will be more expensive for you to produce.  But most of the time, the market will gladly pay more for a quality product.

Make it Social-Along with engaging people on social media, your product should be something that people want to share.  Zumba workouts exploded when the people who attended the classes began to invite friends.  Making it social means making your workout or program that people can do as a group.

Crossfit has grown to more than a type of workout.  Crossfit is more of a culture (some call it a cult, but I wouldn’t go that far).  But it all starts with a person loving something so much that they recruit others.

Make Sure it Works-If you are in the health and nutrition industry, it is important to make your product is something that will enhance or even change someone’s life.  It’s not enough to say that your product will do something.  More importantly, it should what you claim.    In 2012, Vita Coco – the company responsible for igniting the coconut water craze–agreed to settle a $10 million class action lawsuit over allegedly misleading nutritional claims.

Vita Coco marketing its self as a way to hydrate “naturally”.  Coconut water may be a great way to hydrate, but the company made claims about the electrolyte content of their product along with describing the product as “super-hydrating,” “mega-electrolyte,” “super-water”.  An independent study found that Vita Coco’s product did not have as much electrolyte as it claimed.  If you make a claim on your product or workout, you need to stand by those claims.  Nothing beats results!

 

 

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Sarah

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