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How to Attract Top Talent to Your Business


Hiring top talent is an important task for any business. This is true whether you’re recruiting a high volume of applicants or a small number of critical roles. 

A talented and well-trained staff is crucial for organizations to thrive and remain competitive. Also, top talent brings a wealth of skills, knowledge, and experience that can benefit any growing business. These individuals can also serve as strong leaders, mentors, and role models for other employees. As a result, you are able to create a more positive workplace culture and promote employee engagement and retention.

Additionally, hiring top talent can improve an organization’s reputation and attract other top talents. Creating a positive cycle of high performance and success. Finding the best employees to hire won’t happen by accident. Here are 8 ways to attract the best employees for your startup.

1. Write a Great Job Description

Have you ever read a job description in your industry that you didn’t understand? It can be completely off-putting to see a job posting filled with gibberish that you can’t understand.

Can you imagine what this experience is like for prospective job applicants? Needless to say, there’s a better approach.

Writing an amazing job description will help you recruit top talent by helping them understand what skills are needed to succeed in the position. Great job descriptions also help capture candidates’ attention by explaining why your company is an employer of choice. Why should they work for you?

Think about what makes your business unique. What standard benefits does your company have to offer? What not-so-standard perks do you offer? Your job description should include some reasons why candidates would love working at your company. Some of these reasons could be:

  • Flexible Schedules
  • Merchandise Discount
  • Paid Day Off For Your Birthday
  • Promotion-From-Within Philosophy
  • Scholarship Opportunities
  • Tuition Reimbursement
  • Vacation Time
  • Work-From-Home Roles


2. Offer Competitive Compensation

Offering competitive compensation is another way of drawing the best of the best. Obviously, money is a powerful motivator for many people. There have been open conversations about worker compensation in the U.S. over the past few years. However, salary is not the only way to compensate employees.

If you find that the labor budget you’re working with isn’t competitive compared to other local companies, you can get creative until you’re in a better financial position.

First, you can offer raises to loyal employees to reward them for their service. Second, you can begin offering anniversary bonuses – or longevity pay – for existing employees. You could also offer a sign-on bonus for new hires, or a referral bonus for employees who refer their friends.

Evaluating other parts of the compensation and benefits package is important. Evaluate things like insurance, retirement, and time off policies. Also consider other monetary ways to support employees, such as through scholarships or tuition reimbursement. Remember, smaller but meaningful gestures such as a cash bonus at Christmas can also build goodwill.


3. Create a Positive Work Environment

One of the best-kept secrets to attracting talent to your business is by making your current employees happy. This can be done by maintaining a positive work environment. Promoting a genuine open-door policy where concerns can be discussed and where everyone has the chance to develop can go a long way.

Ensuring that work rules are enforced equally and that the workload is distributed fairly can also help create a positive work environment.


4. Offer Growth Opportunities

Unlike in years past, most of today’s younger generations will not have a pension to fund their retirement needs. Among this group of workers, leaving one company to work somewhere else is quite common. Young workers are likely to feel the need to invest in themselves by building skills and managing their careers.

To convince the best of the best to work for your business, your company will need to show that you offer growth opportunities for ambitious workers who are ready to take on new challenges. The lack of growth opportunities is also one of the main reasons why good employees quit their jobs. It can also contribute to low employee engagement. If you want to ensure that you are attracting top talent, offer them the opportunity to grow their careers.

If an ambitious employee is working at another job and is thinking about leaving for better growth opportunities, your business may be one they are attracted to.


5. Offer Work Flexibility

After the worldwide pandemic created havoc, one positive aspect emerged: businesses realized that people can, and do, work effectively from home. The companies that have embraced this change are benefitting from this knowledge. They can attract talent outside of their city, county, and state lines. They draw the most capable workers without geographic limitations.

Flexibility can also be provided by offering unpaid time off and flexible schedules. Offering work flexibility is one of the key perks that contribute to employee loyalty. As work-life balance becomes increasingly important, the option to be flexible at work is becoming a highly sought after perk. So, to attract the best employees, offer them the benefit of flexibility.


6. Have a Great Reputation for Being a Good Place to Work

When your company has a not-so-great reputation, it can be hard to find good employees. Reputation matters for so many reasons. If your current employees are overworked, underpaid, and unhappy, they may not be proud of where they work. Needless to say, this can cause them to pass on the chance to refer their friends to work at the company.

A good reputation can also spread in the way your company treats its customers. However, if the product is poorly made or if the customer service is bad, your reputation may plummet. These things can generate customer complaints and negative reviews. This will inevitably create disgruntled customers. So, evaluate your processes, and consider if your company is one where people can really say they’d be proud to work at.

If you have gotten great workplace reviews on sites like Glassdoor, be sure to share that in your job posting ad. Also, place any positive workplace reviews on your website if you are actively looking for new hires. If you currently have many great and loyal employees that think highly of their jobs and workplace culture, encourage them to share positive reviews online.


7. Leverage employee referrals

Leveraging employee referrals can be a valuable way to find top talent for your business. These types of referrals are often more reliable than other sources. This is due to the fact that employees are more likely to refer someone they know is capable and qualified for the job.

To leverage this strategy effectively, you should first communicate the importance of employee referrals to your team. This will help everyone understand the purpose and goals of employee referrals. Be sure to do more than just ask your employees if they have friends looking for work. Be clear that you are looking for a specific type of person to fill the roles.

From there, establish a referral program with clear guidelines and rewards. Encourage your employees to think of their network and recommend candidates who would be a good fit for your company culture. Also, to increase the likelihood of receiving quality referrals, consider offering incentives for successful hires. This could be something like a bonus or additional time off.

Encourage your employees to refer friends and acquaintances who may be a good fit for open positions. Regularly communicate with your team about the status of the referrals. Also, provide updates on the hiring process to maintain engagement and motivation.


8. Emphasize Work-Life Balance

Having a job isn’t all there is to life. In fact, there’s so much more to a person’s life. It’s important to keep in mind that your prospective candidates want to know that they will have room for their lives outside of work.

People have hobbies, they have relationships, and they have other time commitments. Will there be room for these things in their lives if they join your company? Or, will working for you means that there is no time for anything else?

Having a work-life balance means that you can have a life outside of work. Top talent wants to work hard, but they don’t just want to work. They want to live, too.


Finding good employees is hard sometimes. Especially, during the past few years of worker shortages. Filling open roles can be a time-consuming task. It’s important to not settle on less than what you need. And, to focus on how to attract the best talent. You can help your company get a competitive edge and become an employer of choice by taking stock of why workers might choose you as an employer.

Erin Shelby on TwitterErin Shelby on Wordpress
Erin Shelby
Team Writer: Erin Shelby is a writer and blogger based in Ohio. Follow her on Twitter @ByErinShelby

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Team Writer: Erin Shelby is a writer and blogger based in Ohio. Follow her on Twitter @ByErinShelby

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