Offline marketing is a form of marketing that is not conducted online. It involves using traditional media such as print, television, radio, and billboards [..]
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While most businesses today also operate online, there are many types of businesses that can operate solely online. Online businesses tend to be much easier to [..]
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Although there are many reasons someone decides to start their own company, such as independence or pursuing their passion, a common motivator is to make money. [..]
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Recessions are part of the business cycle. If you plan on being in business for the long run, you will need to prepare for recessions as well as [..]
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With the cost of living skyrocketing, your company may need to reconsider its spending. April 2022 saw a 9% increase in inflation, the highest it’s ever [..]
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Online businesses of all kinds have been enjoying massive growth over the past few years. The advance in technology and the change in consumer buying habits have [..]
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The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, [..]
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People in every industry and niche are scrambling to get their products and services online. The past few years have caused a shift in demand for online transactions. [..]
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