Online, every business and brand is competing for the attention of the marketplace. We entrepreneurs often use every type of advertising and promotion available that we believe will help attract customers. But what if [..]
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Every year, Pantone releases a color of the year, and social media influencers and users begin using this powerful trending color in their arts and crafts, as well as in their branding decisions. The color of the year is a [..]
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Snapchat is finally starting to share analytics with creators on how well their content is doing. Snap Inc. announced the new feature on Wednesday and will update Snapchatters with a large following on who is viewing their [..]
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Despite the obvious use of the word “social” in the term social media, many entrepreneurs forget that platforms like Facebook, Instagram, and Twitter were not designed for business purposes. These sites [..]
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LinkedIn is the foremost community of professionals in the world. As a tool for recruiting, it’s unparalleled but it also serves a greater function. A robust presence on LinkedIn with meaningful content creation and [..]
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Facebook is changing how they show content to users, which led to a 5% drop in the total amount of time users spend on the social network. This equals out to about 2.14 minutes per day per user. Facebook has decided to show [..]
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In a big Silicon Valley shakeup, Twitter has just announced that Chief Operating Officer (COO) Anthony Noto has resigned. Noto, who has been with the social media company since 2014, has reportedly been named as the new [..]
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One of the primary advantages of social media over traditional media is bi-directional communication. Rather than just pumping messages into the ether and hoping some of them stick, social media gives you near instant [..]
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