The Business Knowledge Every Freelancer Needs
The current business environment is great for producing freelance work for a variety of fields from writing to graphic design to bookkeeping to virtual assistants. While the underlying skill helps to determine a [..]
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Should You Start a Podcast?
6 years ago
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It seems like everyone’s starting a podcast these days – from businesses, to schools, to individuals and teams. As a result, many new and developing businesses wonder whether they too should be joining the [..]
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How to Create a Visual Content Marketing Strategy
I’m a visual learner. This is an interesting dynamic for me, as I am also an avid writer that can also be found reading a good book. Words are beautiful, powerful and can convey emotions when our spoken words cannot [..]
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6 Ways to Build a Close Community around your Products
6 years ago
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The average American is exposed to between 4,000 and 10,000 ads per day. As such, your digital marketing efforts could amount to nothing more than a virtual shouting campaign unless you build a sense of community around your [..]
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Managing Your First Year’s Digital Marketing Budget
6 years ago
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Marketing is a key part of any business and is extremely important for promotion, which in turn increases profit. With today’s technology, the number of ways in which you can market a business has increased. The [..]
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How to Forge an Ironclad Brand: Interview with Lindsay Pedersen
6 years ago
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Branding can unleash a business’ competitive advantage and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand [..]
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5 Things That Should Always Be Included in Your Site’s “About Us” Page
When starting a business, you will never underestimate the importance of your presence. Whether that is your physical presence in a brick-and-mortar store front, on social media or on your website—your [..]
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Knowledge management strategies for building sustainable high-growth startup companies
6 years ago
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A “sustainable high-growth startup” may seem an ambitious goal, but in modern business this concept is a true benchmark for planning. Managing knowledge is the working machinery of all businesses. Your sales, [..]
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7 Entrepreneurial Tactics These Big Companies Used to Dominate and How to Learn from Them
6 years ago
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There are companies throughout history that have broken all the boundaries of advertising and branding. Their tactics were out of this world. They analyzed their market and perfectly executed their message in direct and [..]
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8 Tips on How to Design Business Cards That Get Noticed
6 years ago
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Business cards are the most important marketing tools you can use to get your business brand known. Even in this age of digital address books, they are still very valuable due to their convenience. They are available in [..]
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