Understanding the 7 P’s of Marketing
The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion.
People, physical proof, and [..]
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8 Things to Do Before Starting an Online Business
People in every industry and niche are scrambling to get their products and services online. The past few years have caused a shift in demand for online transactions. This isn’t a new concept; this is where we were [..]
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How to Integrate Offline and Online Marketing in Your Business
When building your business plan, it’s important to look at all sides of your marketing strategies and make sure they are consistent, clear, and effective. We all know that online is the [..]
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5 Characteristics of a Fixed Mindset
Have you ever thought to yourself, “I’m not a fast runner” or “History isn’t a subject I’m good at”? You might only think of these thoughts as learned behaviors about yourself [..]
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7 Key Activities for Any Online Business
Running any online business is both exciting, rewarding, and frustrating. On the one hand, you are creating value for people while also using your skills, expertise, and passions. On the other hand, you have to build [..]
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5 Ways to Develop a Growth Mindset
The growth mindset is a psychological concept that’s been gaining traction among educators and researchers over the past few decades. It is a way of thinking about learning that focuses on effort rather than [..]
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10 Businesses You Can Start for $500 or Less
With technology and a bit of ingenuity you can launch a successful business venture for around $500. These businesses might not take a lot of capital to get started but if you nurture them and do the little things right they [..]
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The 5 Best Microsoft Solutions For Small And Medium Businesses
Microsoft is a multi-billion dollar company with a global reach and a staggering portfolio. With the tools that Microsoft offers, both technical and non-technical business owners have access to running their own [..]
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Advantages and Disadvantages of the Brick-and-Mortar Business Model
With the popularity of online shopping, many people have questioned whether brick-and-mortar businesses can still compete with online models. Starting a traditional business that involves a physical location, to many, seems [..]
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Benefits of a Growth Mindset in Business
The mindset that you take on every day in your life can have a deep impact. This is also true in business. It is no secret that one of the major goals of any business is to grow in one area or another. Growing a business in [..]
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