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Cassidy Welter ›

Staff Writer: Cassidy Welter is a Chicago based researcher at a consulting firm specializing in nonprofits. When she's not working, she's reading anything she can get her hands on, debating politics, watching the Pittsburgh Penguins and eating her way across the city's food scene. See more from Cassidy on Twitter at @CassidyWelter.

10 Productivity Apps Every Entrepreneur Should Use

Find Your Way
Cassidy Welter
6 years ago
2 Comments

  It often feels as though we’re stuck in an endless sea of deadlines and commitments. It’s easy to get lost in current if you don’t commit to organizing your work, time, and commitments. As more and more people [..] read more

Networking Effectively Without It Feeling Forced

Find Your Way
Cassidy Welter
6 years ago
11 Comments

  Few people are able to genuinely say that they enjoy networking. For most, it’s a more of a necessary evil than their ideal way to spend their nights. However, networking can be a huge boost for your startup, [..] read more

How to Increase Your Instagram Influence

Find Your Way
Cassidy Welter
6 years ago
1 Comment

  In the last six months of 2016, Instagram gained 100 million new users. Think about the scale of that. In roughly 182 days, 100 million new individuals downloaded the app and became users. That’s nearly 500,000 new [..] read more

How Participating in Philanthropy Can Positively Affect Your Business

Entrepreneurial Lifestyle
Cassidy Welter
6 years ago
3 Comments

Now, more than ever, startups and business owners are looking to incorporate charitable giving and philanthropy into their business models. Rather than viewing charitable giving as a drop in profits, businesses are reframing [..] read more

How Startups Can Address the Gender Wage Gap

Entrepreneurial Lifestyle
Cassidy Welter
6 years ago
1 Comment

Startups are often trendsetters in their industries. They can be innovative, revolutionary, push boundaries, and break with tradition. Unfortunately, there’s still one major trend that startups haven’t been able to [..] read more

How Much Should You Spend on Social Media Marketing?

Grow Your Business
Cassidy Welter
6 years ago
5 Comments

The old saying is true when it comes to marketing, it does take money to make money. Effective marketing strategies will increase your brand awareness and recognition and drive sales. While marketers have known that social [..] read more

The Right Way to Pitch When Someone Asks “What Does Your Business Do?”

Find Your Way
Cassidy Welter
6 years ago
5 Comments

At some point in time, or at a lot of points, we’ve all been asked the question, “So what is it that you do?” As entrepreneurs, this question carries the subtext of, “So what is that your startup actually [..] read more

When to Hire a Consultant and When to Handle Problems Internally

Grow Your Business
Cassidy Welter
6 years ago
4 Comments

  There’s somewhat of a stigma attached to companies hiring outside consultants. Employees see the arrival of consultants and fear that the company is being entirely overhauled, stripped for parts, and that their jobs [..] read more

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