Cassidy Welter, Author at StartUp Mindset

Marketing Strategies B2B and B2C Companies Can Learn From Each Other

Find Your Way

6 years ago

The vast majority of all business can be distilled down to two categories: Business to Business (B2B) and Business to Consumer (B2C). Simply put, B2B companies sell their products and services to other businesses. On the [..] read more

How to Build Brand Loyalty Even If You Have a More Expensive Product

Find Your Way

Cassidy Welter

6 years ago

6 Comments

What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..] read more

How to Teach Yourself to Be More Creative

Entrepreneurial Lifestyle

Cassidy Welter

6 years ago

2 Comments

I can remember being in elementary school, sitting in art class being asked to draw whatever came to mind. We had free reign, or as much autonomy as a second grader with a broken piece of crayon could have. Those kinds of [..] read more

Companies That Utilize Creativity Have Been Outperforming Their Peers. Here Are The Reasons Why

Entrepreneurial Lifestyle

Cassidy Welter

6 years ago

7 Comments

It sounds fairly intuitive that creativity and innovation would be important to a company, especially a startup that looks to break into an emerging market. It’s what sets you apart from your competitors, allows you [..] read more

How to Continue Educating Yourself Without Going Back to School

Find Your Way

Cassidy Welter

6 years ago

1 Comment

I love school. I’ll be the first to admit it, I’d be a professional student if the idea of piling on debt wasn’t so unappealing given the current economic and political climate. Studying for hours on [..] read more

12 Books for Ambitious Women Entrepreneurs

Business Books

Cassidy Welter

7 years ago

1 Comment

There’s nothing better than getting lost in a good book. In our world of constant connection to media and information, sitting back and immersing yourself in a book is a luxury that we can all find time for. [..] read more

How Your E-Commerce Business Can Thrive On Amazon

Finance

Cassidy Welter

7 years ago

1 Comment

For startups with products, moving into the ecommerce world is an important step in fulfilling their entrepreneurial vision. The question of where you should sell your product often lands on some of the bigger ecommerce [..] read more

How to Land an Internship at a Startup

Entrepreneurial Lifestyle

Cassidy Welter

7 years ago

1 Comment

Oh, the summer intern. Memorizing coffee orders, and knowing the ins and outs of the office copy machine. Tackling lunch orders, and sitting as the fake audience for their manager’s client pitch until they’ve [..] read more